SOURCE: Wanelo.com

Wanelo.com

February 09, 2011 21:06 ET

Wanelo, the New Shopping Platform Dubbed "Porn for Women," to Present at Twiistup 8

The Dangerously-Addictive Site Selected as One of 10 Most Exciting Startups

LOS ANGELES, CA--(Marketwire - February 9, 2011) - Twiistup, L.A.'s premier technology industry conference, has selected the dangerously-addictive social shopping platform Wanelo (www.wanelo.com) as a Twiistup 8 Showoff. Wanelo is the only company led by a female to present this year. The site provides an endless stream of shopping entertainment -- in other words, porn for women.

Wanelo, from Want, Need, Love, is a community platform where people post, find and collect their favorite products from anywhere online. The site enables people to follow others with similar tastes to create an endless feed of new highly-relevant products. The beautifully-simple and user-friendly interface, makes the experience fun and addictive.

Wanelo puts all sellers, small or large, on equal footing, enabling the community to decide which products get passed around and recommended to other users thus enabling the viral spread of the best products and stores. Already, many independent sellers are using the site as a marketing platform.

Launched just last year, Wanelo already claims 32,000 visitors per month and counting. Many of the site's users are returning on a daily basis to check out the new products in their Wanelo feed. Apartment Therapy recently named Wanelo one of the 10 social shopping sites to watch in 2011.

Wanelo's founder and CEO, Deena Varshavskaya, made the unlikely trek from Siberia to the US and started a successful agency, Dynamik, with clients including Nickelodeon, Toyota, and Disney. Varshavskaya didn't like how advertising presented her with products she had little interest in, so she created Wanelo to help her find products taste-makers and her friends liked. "Retail today is in a fairly primitive state," said Varshavskaya. "There is huge opportunity and enormous value in making shopping a social experience." 

About Wanelo:
Wanelo is a community site where people post, find and collect their favorite products. It was launched by Deena Varshavskaya in 2010 and is based in Los Angeles, CA. For more information, visit http://www.wanelo.com/aboutus

About Twiistup:
Twiistup is the Los Angeles region's signature technology and digital media industry event. More information is available at www.twiistup.com.

Contact Information

  • Contact:
    Deena Varshavskaya
    CEO
    Wanelo
    Email Contact
    323.513.6488