SOURCE: Sitecore


June 21, 2011 10:03 ET

Want to Increase Bottom Line Results With Engagement Analytics?

Sitecore Webinar to Cover How to Effectively Use Web Analytics to Drive Cross Channel Marketing

SAN FRANCISCO, CA--(Marketwire - Jun 21, 2011) - Sitecore today announced an upcoming webinar, "Driving Bottom Line Impact with Engagement Analytics." Led by Sitecore's Director of Analytics, Ron Person, attendees will learn how to how you to use Web metrics to identify campaigns, landing pages, and website areas that create the greatest bottom line impact. In addition, Ron will discuss how to use a short set of metrics to compare effectiveness across marketing silos and how to make quick, accurate decisions on where to spend marketing budgets.

WHO: Ron Person, Director of Analytics, Sitecore

WHAT: Webinar - Driving Bottom Line Impact with Engagement Analytics

WHEN: Wednesday, June 22, 2011 at 11:00 a.m. PT

WHERE: Visit here to register for the webinar

About Sitecore
Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Austrian Airlines, CA Technologies, Ergo Insurance Group, Heineken, ISS, Lloyd's of London, Microsoft, National Suisse, Nivea, Siemens and The Knot.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

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