Contact Information: Contacts: Amanda Collins Warner Music Group 212/275-2213 Email Contact Lesley Gold of SutherlandGold For Brightcove 866-262-7373 ext 102 Email Contact
Warner Music Group and Brightcove Unveil New Video Initiative
Deal Further Expands WMG's Video Content Monetization Opportunities
| Source: Warner Music Group
NEW YORK, NY -- (MARKET WIRE) -- October 26, 2006 -- Warner Music Group (NYSE : WMG ) and Brightcove,
an Internet TV pioneer, announced today an agreement to offer consumers
easy-to-use, on-demand access to WMG's extensive catalog of music-based
video content including music videos, artist interviews, live performances,
and "behind the scenes" footage from its award-winning artists and labels.
This agreement further increases WMG's opportunities to make its video
catalog commercially available in the digital space as well as marking a
first for the Company to commercially distribute its video content directly
to consumers.
Across WMG's network of artist and label web sites, consumers can use the
new, interactive, web-based Brightcove video players, which require no
download and can be customized by each artist and record label. The
Brightcove Internet TV service allows WMG to monetize its video content on
an ad-supported basis, through a pay-per-view model or other paid basis.
In making the announcement, Alex Zubillaga, Executive Vice President,
Digital Strategy and Business Development, WMG, said, "We want to give
music fans many different, entertainment-rich ways to experience our
extensive video catalog and the new content artists are creating everyday
for the digital space. Partnering with Brightcove is an important step in
expanding those efforts as well as reaching consumers directly from an
increasing number of digital platforms."
"Music content is incredibly popular with Internet audiences, and the
Warner Music Group has an amazing catalog of music-related video content,"
said Jeremy Allaire, chairman and chief executive officer, Brightcove. "By
using Brightcove, WMG will be able to bring that content directly to their
fans in an experience that communicates their brands, takes advantage of
powerful social networks, and opens new sources of revenue."
Additionally, as part of the agreement with Brightcove, WMG expects to
reach new audiences and generate advertising revenues through a host of new
syndication partners, social networks and informal sharing. For example,
music fans can easily add the video players to their blogs, web sites, and
personal profile pages using the player sharing services provided by
Brightcove. Advertisers will have the opportunity to create packages
around the video players and Brightcove and WMG can sell, and Brightcove
will deliver, these advertisements and share in the revenue.
About Warner Music Group
Warner Music Group (NYSE : WMG ) became the only stand-alone music company to
be publicly traded in the United States in May 2005. With its broad roster
of new stars and legendary artists, Warner Music Group is home to a
collection of the best-known record labels in the music industry including
Atlantic, Bad Boy, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino,
Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a
leading company in national and international repertoire operates through
numerous international affiliates and licensees in more than 50 countries.
Warner Music Group also includes Warner/Chappell Music, one of the world's
leading music publishers. For more information, visit www.wmg.com.
About Brightcove
Brightcove is an open Internet TV service that empowers video producers and
programmers to build broadband businesses while giving viewers more choices
and control over their use of video and television. Founded by Internet
pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts,
Brightcove is a private company led by a management team that includes
senior executives from Allaire, Macromedia, ATG, Comcast, MTV Networks,
Lycos, News Corp., MediaVest, and Discovery Networks.