Warp 9 Eyes eCommerce Growth as Top Retailers Anticipate Apple Watch Launch

SANTA BARBARA, CA--(Marketwired - April 09, 2015) - Warp 9, Inc. (OTCQB: WNYN), the premier provider of mobile and eCommerce solutions for midsize online sellers, today commented on the vast potential of the eCommerce business and the industry as a whole as several top retailers anticipate the launch of the Apple Watch and have reportedly shifted their focus to online shopping.

The recent launch of the Apple Watch has the industry buzzing, as there appears to be a deeper focus on eCommerce both in the sale of the device and on the device itself. Several media outlets have reported that Apple will try to push its retail store shoppers online for the purchase of the newly launched devices, while other publications debate exactly what shopping would look like on the Apple Watch.

"While it's still not 100% clear what effect the Apple Watch will have on online retail, the buzz that Apple is generating for the industry has a lot of people very excited," said Andrew Van Noy, CEO, Warp 9. "Every time a new Apple device launches, there are long lines in retail stores. By all indications, those long lines could be turning into online shopping customers, which is great for the eCommerce industry as a whole. And that's not even beginning to touch on the possibilities that shopping directly from the Apple Watch could bring. Clearly, Apple is making a push toward eCommerce and I'd expect many retailers to follow suit."

One such retailer is shopping goliath QVC, which earlier in March announced that its iPhone app would be ready to sync with Apple Watch on its April 24 launch date. Consumers can view QVC's Today's Special Value and On Air products directly on their Apple Watch, and then push products to their iPhones for purchase. The QVC app will automatically open the product page the next time the iPhone is turned on.

"To see a retailer like QVC, which is the fifth largest mobile seller in the world, put this type of focus on Apple Watch compatibility validates the need for retailers to continuously adapt their strategies," Van Noy continued. "First, you just needed an online store. Then you had to implement a mobile strategy to accommodate phones and tablets. Now we're talking about wearables. As technology continues to evolve and consumer shopping habits change, retailers will need to adjust their strategies and platforms, like QVC has, to meet those shopper demands. This enforces a need for companies like Warp 9, who can help build these technologies."

The actions of these large retailers give every indication that eCommerce isn't going to slow down. In fact, a new report from Forrester Research states that B2B eCommerce will top $1.1 trillion in revenue by 2020, while a separate report from Statista predicts B2C eCommerce sales to reach $2.3 billion by 2018.

Van Noy concluded, "The projections for eCommerce sales over the next three to five years show huge potential for both the industry, and for Warp 9 as a solutions provider. As more companies continue their eCommerce push, they will be looking for robust platform offerings that ensure a seamless online shopping experience, and we are able to provide those solutions. We will continue to grow the company through strategic acquisition to align ourselves with outstanding product offerings that can help meet the needs of our customers. That long-term strategy, along with the upward trend of the industry, leaves Warp 9 well positioned to positively impact its bottom line through increased revenue and customer growth."

About Warp 9

Since 1998, Warp 9, Inc. is the premier provider of eCommerce solutions for midsize online sellers. Offering fully managed Software-as-a-Service web and mobile eCommerce technology, Warp 9 allows customers to focus on their core online businesses, rather than on technical implementations. To learn more about Warp 9, please visit www.warp9inc.com or on Twitter at www.twitter.com/warp9inc, or on Facebook at www.facebook.com/warp9inc

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