SOURCE: StubHub

December 14, 2007 10:00 ET

Warriors Fans Finding Discount Ticket Prices Despite Team Success

Unexpected Market Dynamics Result in Scores of Fans Turning to StubHub for Deals

SAN FRANCISCO, CA--(Marketwire - December 14, 2007) - The Golden State Warriors have regained their 2007 postseason magic, turning around an 0-6 start to become one of the most exciting teams to watch in the NBA. With the team playing for near capacity crowds nightly, this scenario most typically leads to an increase in prices offered on the StubHub ticket marketplace, as demand usually begins to challenge ticket supply. However, in a pleasant twist for fans, Warriors tickets on StubHub are extremely affordable and are routinely being snatched up far below the box office prices. Bargains on StubHub have been aplenty thus far, as Warrior fans have found Upper Level tickets for as low as $1 and Lower Level tickets for $16 this season for tickets that carry face values of $15 and $75 respectively.

"The ticket dynamic we are seeing this season with the Warriors exemplifies how the secondary ticket market can not only offer better access but value as well," said StubHub spokesperson Sean Pate. "The phenomenon of below market prices is usually reserved for struggling teams, but the Warriors success is bucking the norm of above average pricing, offering fans uncommon values to see this exciting team. Many season ticket holders cannot make every home game. When they list their tickets among thousands of others at StubHub they must price them attractively to sell, or else risk having their tickets go unused. It's a winning proposition for fans."

As an example of the reverse market trend for Warriors tickets, StubHub has compiled a few fast facts to display the price breaks being found at the world's largest ticket marketplace:

  --  The average ticket selling price for Warriors tickets this season is
      currently $70, nearly $10 below the NBA league average price on
      StubHub
      -  Over 1500 tickets have sold for under $15 this season on StubHub
      -  Current selling price for all NBA teams is $79
      -  At this time last year, Warriors tickets were selling for an
         average price of $85, even with a sub-par record

      Comparative StubHub Selling Prices for Other NBA Teams:
      Los Angeles Lakers                      $109
      New York Knicks                         $104
      Phoenix Suns                             $93
      Boston Celtics                           $89
      Chicago Bulls                            $88
      San Antonio Spurs                        $83
      Sacramento Kings                         $82
      Denver Nuggets                           $81
      Miami Heat                               $77

  --  Friday's match-up against the Los Angeles Lakers is the 9th
      best-selling NBA game of the season, based on dollar volume (#1
      Lakers at Celtics on Nov. 23rd)
      -  Tickets have sold for an average price of $114
      -  The range of tickets sold has been $20 (Upper Corner) to $1500
         (VIP Baseline)

  --  At time of issue, tickets were unavailable on both Ticketmaster and
      the Warriors TicketExchange for Friday's game vs. the Lakers.

  --  Warriors ticket sales for the 2007-2008 season are on pace to outsell
      the 2006-2007 season by the end of the year
      -  More than double the amount of tickets have already been sold for
         the season, compared to this same time last season
      -  Gross sales have increased 95% year over year

About StubHub

StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to a vast selection of nearly 30,000 sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered via StubHub's patent-pending FanNetwork(SM) ticket delivery service, supported by seven-day toll free customer service at 1-866-STUBHUB, and backed by an industry-first FanProtect™ Guarantee. Company partners include MLB.com and over 30 teams in the NFL, NBA, NHL and NCAA along with numerous media companies.

StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com

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