SOURCE: Wasabi Rabbit

Wasabi Rabbit

February 18, 2014 08:52 ET

Wasabi Rabbit and Barnum Design Merge

Merger Deepens Wasabi Rabbit's Creative and Qualitative Capabilities, Spurs Relocation to South Street Seaport

NEW YORK, NY--(Marketwired - Feb 18, 2014) - Barnum Design is merging with Wasabi Rabbit -- a strategic move that blends the creative lineage of Barnum Design with the quantitative marketing vision that made Wasabi Rabbit one of 2013's fastest growing agencies.

Operating as Wasabi Rabbit, the two agencies will integrate their client base, employees and business strategies. John Mustin will remain Wasabi Rabbit's chief executive officer, while David Barnum will serve as chief creative officer.

"Traditional marketing is dead on arrival, which is why we push our team and clients to stretch beyond conventional comfort zones," Mustin said. "As David and I blend our firms' strengths, we're exposing our internal teams to new opportunities for innovation while creating fresh, exciting ways to deliver exceptional results for clients."

While Mustin has spent 24 years leading large organizations through explosive industry changes, it's his role as a Captain in the U.S. Navy reserve that shapes his performance-driven, systemic approach to business growth. Meanwhile, Barnum, son of one of the real-life Mad Men, has a long history in the advertising and creative industries. Thanks to these blended experiences, Wasabi Rabbit is creative and qualitative, innovative and driven.

This approach to business isn't limited to Wasabi Rabbit's client work. It permeates the entire company culture, most recently reflected in their decision to relocate to a new South Street Seaport office.

"This area was devastated after Hurricane Sandy; however, the South Street Seaport redevelopment is impressive," explained Barnum. "You can't help but be inspired by the creativity, energy and vitality. The 'up-and-coming' feel here fits the new Wasabi Rabbit perfectly."

About Wasabi Rabbit:
Wasabi Rabbit is a veteran-owned agency specializing in guiding emerging and evolving businesses to greater success. Using creativity along with tested methodologies, the agency delivers predictable, actionable and scalable results. Whether revitalizing brand messages across channels, rationalizing communication strategy and meaning, or clarifying a newly positioned brand's role and go-to-market plans, the agency manages complexity and maximizes return on marketing investments. Its clients appreciate the agency developing and delivering evocative and resonant customer engagement in a multi-channel, multi-screen and social marketplace. Wasabi Rabbit is based in New York. Learn more at www.wasabirabbit.com.

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