SOURCE: Schipul - The Web Marketing Company

Schipul - The Web Marketing Company

October 25, 2010 12:32 ET

Washington International Trade Association Boosts Web Outreach With Schipul - The Web Marketing Company

WITA's Tendenci®-Powered Website Serves as Hub of Washington's Premier Trade Forum

WASHINGTON, DC--(Marketwire - October 25, 2010) -  The Washington International Trade Association (WITA), a nonprofit, nonpartisan organization focused on international trade policy has launched its new website, www.wita.org, developed by Schipul - The Web Marketing Company (www.schipul.com). Powered by Tendenci® online management software (www.tendenci.com), the new website serves as WITA's nerve center, automating many aspects of managing memberships, events and member communications.

Tendenci is developed and marketed by Schipul, a leading Web marketing and Web design company.

Founded in 1982 by a group of Washington area trade professionals, WITA's steadily growing membership is more than 1,500 strong, including more than 120 corporate sponsors and group memberships. The organization helps members stay abreast of developments in trade policy, make and maintain professional contacts, and exchange information and ideas concerning world trade and international business opportunities.

The WITA website leverages many of the most powerful features of Tendenci, including a database that is intuitive, easy to use and seamlessly tied to the WITA website. Tendenci automates new member sign-ups, promotes upcoming events, and manages event registrations and online payments. Tendenci makes it easy for WITA members to post resumes, add job listings to the career center or list their business in the business directory.

"Member engagement and benefits are cornerstones of our philosophy at WITA," said James Wilkinson, Executive Director of WITA. "We need to constantly reach out to and connect with our core constituents in the trade policy community in new and vibrant ways. With the Tendenci software, we can easily manage our current members and the multiple modes of engagement that the new website enables. Schipul is staffed by a sharp group of professionals who genuinely care about their clients and carefully listen to our needs."

Tendenci's content management system (CMS) makes it easy for anyone authorized to do so to add and edit website content, which saves time and money. WITA's staff can manage memberships, send e-newsletters and operate the e-commerce portions of the website without the need to engage a third party or Webmaster. Changes to the underlying database, such as a new category of membership, are quickly and easily incorporated, and these backend adjustments and updates are seamless for website users.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul's nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Contact Information

  • Contact:
    Dan Keeney, APR
    DPK Public Relations
    832-467-2904
    Email Contact