SOURCE: Miller Brewing Company

April 01, 2005 17:18 ET

Washington Nationals Make It Miller Time in Their Inaugural Year

Team Signs Three-Year Partnership With Miller Brewing Company

WASHINGTON, DC -- (MARKET WIRE) -- April 1, 2005 -- Miller Brewing Company announced today a historic new sponsorship deal with the Washington Nationals that will span three years. The pact gives Miller the exclusive right in the beer category to conduct promotions around Opening Day festivities on April 14. That includes access to the Miller Lite "Beer Pen" at RFK on Opening Night, as well as every Friday home game throughout the team's inaugural season.

The new partnership with the Nationals also gives Miller rights to the team's logo for advertising, point-of-sale and on-premise materials usage. In addition, the Miller Lite logo will be included in concourse and rotational signage within the stadium, and featured exclusively on the playing field rain tarps.

The relationship with the Nationals will also include other marketing initiatives that offers Miller the opportunity to interact with and enhance the game experience of legal drinking age consumers. During the season, Miller will execute promotions in Washington D.C., Maryland and Northern Virginia, offering beer drinkers the opportunity to win tickets to the Miller Lite Beer Pen.

"Miller is thrilled to be part of the Washington Nationals family, especially during this inaugural season in D.C.," said Jeffrey Burrill, Marketing Manager at Miller Brewing Company. "We are excited about what this agreement offers Miller and are confident that the team will deliver their fans the highest quality product on the field from the first pitch on, just as Miller delivers the highest quality products to beer drinkers."

In addition to the partnership with the Washington Nationals, Miller Brewing Company is also the official sponsor of the Baltimore Ravens and the Official Concert Presenter of MCI Center.

About Miller Brewing Company

Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, www.MillerBrewing.com.

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