SOURCE: Wasp Barcode Technologies

Wasp Barcode Technologies

June 26, 2013 08:00 ET

Wasp Barcode Technologies Featured in Google Economic Impact Report

Plano-Based Company Featured for the State of Texas in 2012 Report

PLANO, TX--(Marketwired - Jun 26, 2013) - Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announced that the company was featured in Google's 2012 Economic Impact Report. The report highlights the local economic impact of businesses and organizations using Google tools -- Google AdWords, AdSense and Search. The report includes national data as well as local data for all 50 states plus Washington, DC. One company from each state was highlighted. Wasp Barcode Technologies was featured for the state of Texas due to its thriving online presence, which has helped them reach more than 100,000 new customers in the past five years.

Wasp Barcode helps other small businesses grow with automated productivity solutions like inventory control, asset tracking, and time and attendance. Because most small businesses don't have as many resources as large companies, information management is critical.

"We found that many small business owners were curious as to what other small business owners were saying about Wasp's products," said Brian Sutter, director of marketing, Wasp Barcode. "We utilize video testimonials and social media, including Google+, to put customers' minds at ease. Our videos are educational, informative and, most importantly, entertaining. This combination has helped Wasp Barcode reach over one million video views on YouTube."

While Wasp uses Google products, such as AdWords, the company has spent a lot of time in Google Analytics, learning about customers' behavior and buying behavior to make the process as easy as possible. Wasp Barcode uses those insights to make their customers' online experiences better by tailoring the website content and user flow. For example, before their most recent site redesign, they polled customers on which features they would like to see and integrated the feedback into the site design. This approach seems to be working well as Wasp Barcode has seen an impressive threefold increase in traffic over the last five years, helping to grow Wasp to more than 275,000 happy customers.

Recognized as the top search engine in the world, Google releases the economic report to share the local impact of utilizing various Google resources. Key statistics for the State of Texas:

  • Google helped provide $5.1 billion of economic activity for Texas businesses, website publishers and non-profits in 2012.
  • 133,000 businesses and non-profits benefited from using Google's advertising tools, AdWords and AdSense, in 2012.
  • $3.6 million of free advertising was provided to 148 Texas non-profits through the Google Grants program.

To learn more about the Google Economic Impact Report, please visit:

About Wasp Barcode Technologies
Wasp Barcode Technologies provides data capture and tracking solutions designed specifically for small business. Products include inventory control, asset tracking, time and attendance, barcode scanners, barcode printers, and point of sale (POS) solutions. Wasp products help small business owners manage their companies more efficiently with improved productivity and profitability. Learn more at or call 866-547-WASP (9277).

Contact Information

  • Media Contact:
    Meghan Matheny
    BLASTmedia for Wasp Barcode
    Email Contact
    317.806.1900 x. 115