SOURCE: Watchfire Digital Outdoor

Watchfire Digital Outdoor

January 07, 2016 06:10 ET

Watchfire Signs Seeks Submissions for 2nd Annual Digital Billboard Awards

DANVILLE, IL--(Marketwired - Jan 7, 2016) - Watchfire Digital Outdoor, manufacturer of the best looking, most reliable digital billboards, is seeking submissions for its second annual Digital Billboard Awards, which honors the best advertising on a digital billboard. Click to Tweet. The Watchfire Digital Billboard Awards are the first and only program of its kind.

The 2016 Watchfire Digital Billboard Awards are open to all agencies and advertisers with media buys on digital billboards from any manufacturer. Watchfire will look for creative ways that advertisers use the unique capabilities of digital billboards in the execution of their ads in 2015.

A digital billboard advertising campaign featuring live tweets and photos posted during the Penn State-Lehigh Valley commencement landed Tri Outdoor, Inc. of Bethlehem, Penn., the Best of Show award in the 2015 Watchfire Digital Billboard Awards. The "Onsite Tweet Penn State" campaign featured a clean and legible design that showcased live Twitter and Instagram posts.

"The Penn State campaign was highly interactive," said Jason Wilson, partner at Tri Outdoor. "A campaign that showcases the best use of interactive social media components and audience engagement is the perfect use of digital billboards. Digital outdoor is the only medium that can utilize these simple and powerful design opportunities."

"Digital outdoor offers advertisers unique features that static billboards don't, including dynamic and conditional content that can make messages timely, hyper local, and extremely relevant," said Darrin Friskney, Watchfire's vice president of marketing. "We want to recognize agencies and brands that are leveraging the innovative and winning qualities that only digital can deliver. Digital billboards are the only mass medium that offers this type of highly personalized communication."

The award entry period opened January 6, 2016 and the deadline for submissions is midnight, March 23, 2016. Winners will be announced April 5 and trophies will be awarded. There is no cost to enter.

Complete rules and submission guidelines can be found at A video that describes how to take the best photo of a digital billboard to include with your entry can be found at

About Watchfire Signs
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has more than 50,000 Watchfire LED signs in operation and more digital billboard customers in the U.S. than any other manufacturer. For information, go to

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