SOURCE: WatchIndia

September 05, 2007 17:05 ET

WatchIndia and TIMES NOW of India Announce Partnership

India's Largest News Network Partners Up to Provide Live News

NEW YORK, NY--(Marketwire - September 5, 2007) - WatchIndia, an Internet based television service, announces an exclusive strategic partnership with TIMES NOW, India's leading 24-hour English news channel. TIMES NOW, owned by parent company Bennett, Coleman & Co., is the broadcasting arm of The Times Group, India's largest newspaper, and Reuters. For the first time ever, TIMES NOW is available outside of India, both live and on demand on WatchIndia.tv. WatchIndia subscribers now have access to breaking news, current affairs, politics and business from around the world.

"As the Indian expatriate population continues to grow in the U.S. and globally, we need to find new mediums to report news to a wide audience. WatchIndia is the perfect outlet to deliver the news to our dispersing community. It allows viewers to keep up with Indian news, politics and culture at home," states TIMES NOW CEO Sunil Lulla.

WatchIndia's basic package includes the top 6 channels in news, general entertainment, music and pop culture, Bollywood movies, sports and spirituality. For $25 a month subscribers can watch TIMES NOW, Zee TV, Zoom, Zee Sports, IOL and Aastha.

Subscribers have the flexibility to control what they want to see and when they want to see it with Video on Demand, Music on Demand, Pause and Play, and Time Shifted Television Viewing, all included in the basic package. Viewers also have the option to connect their PC to a TV to enjoy excellent picture quality and sound effects.

"As the largest news outlet in India, TIMES NOW is the perfect partner for WatchIndia. The Indian diaspora in the U.S. can finally access news with Indian commentary, getting an insider's point of view and feeling a bit more connected with life in India," said Tripti Singh, WatchIndia spokesperson.

TIMES NOW programming has never been better with hit news shows like "Frankly Speaking" and "Entertainment Now." TIMES NOW is known for its thought provoking programs like the most recent special on "Sanjay Dutt: A Life In Controversy."

Indian expatriates worldwide are going to WatchIndia.tv in droves to watch live Indian programming. Within a month of its launch, WatchIndia.tv had over 100,000 unique visitors and 500+ people daily signing up for a free trial. Current subscribers come from 43 different countries, proving there are Indians all over the world that want to stay connected to Indian news, culture and entertainment.

Following WatchIndia's resounding success thus far, TIMES NOW is running an online campaign to further spread the word. WatchIndia banner ads are displayed on the homepage of www.TIMESNOW.tv and all other Indian Times online properties.

TIMES NOW, the most popular channel on the WatchIndia platform, is filling a void that Indians in the diaspora are excited to embrace.

About WatchIndia

WatchIndia.tv is the first site from Live Asia TV, an innovative new Internet Television company whose goal is to bring ethnic Asian programming to those residing in the diaspora. WatchIndia.tv partnered with top rated networks in India including TIMES NOW, Zee TV, Zee Sports, IOL, Zoom and Aastha. For more information, or a free two-day trial, visit www.WatchIndia.tv.

About TIMES NOW

TIMES NOW is the leading 24-hour English news channel that provides breaking news, current affairs, and business from around the world. TIMES NOW operates out of Mumbai and is owned by The Times Group.

Contact Information

  • Press Contact:
    Jessica Goon
    5W Public Relations
    212-584-4329
    jgoon@5wpr.com