SOURCE: WatchIndia

August 16, 2007 15:36 ET

WatchIndia Launches New Internet Television Stations

Zee Cinema, Zee Punjabi and Zee Gujarati Join New Streaming Video Site

NEW YORK, NY--(Marketwire - August 16, 2007) - announced the launch of three new Indian TV channels on its internet TV platform: Zee Cinema, Zee Punjabi, and Zee Gujarati. offers the 3.5 million Indian expatriates living in the U.S. and Canada live Indian TV, top rated channels and free video-on-demand all with only an internet connection.

"Because of WatchIndia's initial success and popularity among the Indian diaspora, specifically Punjabis and Gujuratis, we wanted to offer premium channels that are more relevant to them," said Tripti Singh, U.S. spokesperson for "Bollywood movies are a favorite for all Indians alike, and we know an additional Bollywood channel would fill a void in ethnic entertainment."

Zee Cinema offers premiere Hindi films, both classic and new releases featuring top Bollywood superstars like Amitabh Bachchan and Shah Rukh Khan. Zee Punjabi features musicals, comedies such as the popular "Jugnu Mast Mast" show, magazine shows, news and serials such as the "Dupatta Dupatta" soap opera. Zee Gujarati provides a variety of entertainment programming including TV serials with "Aamne Samne," "Aapni Rasoi" and "Bhavisyavaani." It also offers top Bollywood films, controversial talk shows and news.

WatchIndia's basic package is not basic at all. For only $25 a month subscribers can watch the top 6 rated channels in India including: Times Now, Zee TV, Zoom, Zee Sports, IOL and Aastha.

Within a month of its launch and marketing yet to begin, had over 100,000 unique visitors and 500+ people daily signing up for a free trial. Current subscribers come from 43 different countries proving there are Indians all over the world that want to stay connected to Indian news, culture and entertainment.

For a limited time, is offering new subscribers Zee Cinema for free for one month. All three of the new premium channels are accessible on

About WatchIndia is the first site from Live Asia TV, an innovative new Internet Television company. Live Asia's goal is to bring ethnic Asian programming to those residing outside of their country of origin. WatchIndia has partnered with top rated networks in India to provide breaking news, hit series, entertainment specials, fascinating documentaries, thrilling cricket matches, and the best of Bollywood movies. Zee TV, Zee Sports, TIMES NOW, IOL, Zoom and Aastha can all be viewed live or on demand at The nine premiere stations can all be viewed on, on Video On Demand or downloaded via the Download Store. For more information or a free two-day trial visit

Contact Information

  • Press Contact:
    Jessica Goon
    5W Public Relations