SOURCE: Live Asia TV

September 17, 2008 14:34 ET

WatchIndia.TV Partners With NDTV Imagine Ltd.

Amasses Largest Selection of the Best Indian TV Available on the Internet

NEW YORK, NY and MUMBAI, INDIA--(Marketwire - September 17, 2008) - NDTV Imagine Ltd., the new entertainment initiative from the NDTV Group announced that its popular Hindi General Entertainment channel, NDTV Imagine is now available on WatchIndia.TV. WatchIndia.TV is focused on bringing India's top-rated content to Indians living in the diaspora who are eager to stay up to date with Indian culture, news and entertainment. Viewers from across the globe can purchase NDTV Imagine on WatchIndia.TV as a standalone channel for $9.99 per month.

In the eight months since its launch, NDTV Imagine gave audiences a new viewing experience with a series of fresh and innovative programming, making it one of the most popular channels in India.

WatchIndia.TV is confident there will be significant interest from current and prospective subscribers. Thus far, NDTVImagine has made significant investment in programming causing phenomenal success.

"We are excited to partner with WatchIndia.TV to make NDTV Imagine available on its platform. This association is an important step in our plan to explore new distribution avenues for our content and to reach out to a whole new base of audiences from across the world," says Gaurav Gandhi, EVP Business Operations and Content Syndication.

WatchIndia offers over a dozen channels with multiple packages from $5-$25 per month. WatchIndia.TV has the largest selection of Indian content anywhere and plans to continue to add up to 50 channels by mid 2009.

Watchindia.TV's purpose is to offer Indian content to NRIs worldwide. "We have our finger on the pulse of Indian TV, new channels and hit shows, and we are very excited to have India's popular GEC NDTV Imagine as a partner," says Tripti Singh, Spokesperson for WatchIndia.TV.

About WatchIndia.TV

WatchIndia.TV is an innovative new Internet Television company bringing live Indian TV to Non Resident Indians worldwide. WatchIndia.TV partnered with top rated Indian networks to offer subscribers the flexibility to watch the best national and regional channels when and where they want. For more information, or a free trial, visit www.WatchIndia.TV.

About NDTV Imagine

NDTV Imagine, the new general entertainment channel launched in January 2008. NDTV Imagine offers a variety of fresh programming ranging from light-hearted family soaps to dramas, music-based shows and the most glamorous events of the industry. For more information visit www.ndtv.com.

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