SOURCE: Watchit Media, Inc.

March 12, 2007 16:52 ET

Watchit Signs Agreement With ChefLive

"Watchit On ChefLive" to Be First Cooking Channel Dedicated to Las Vegas Dining Scene and Finest Las Vegas Chefs and Visiting Chefs From Around the World

LAS VEGAS, NV -- (MARKET WIRE) -- March 12, 2007 -- Watchit Media, Inc. (PINKSHEETS: WMDA), a leader in the production and presentation of digital media, today announced it has signed an agreement to license content from Las Vegas-based ChefLive for presentation on its Internet broadcast, digital interactive cable television and private television networks. The agreement calls for ChefLive to provide Watchit with video content presenting the finest Las Vegas chefs and visiting chefs from around the world preparing their favorite dishes. The agreement is for a term of three years.

"The addition of ChefLive to Watchit's television lineup provides our viewers with a dedicated culinary channel focused on health conscious, low-calorie, low-fat, diabetic dietary food preparation and more created by Las Vegas chefs," stated James Lavelle, Watchit's Chairman and CEO. "Our goal is to bring our viewers news, information and entertainment that enriches their lives. In the case of Watchit On ChefLive we're able to show some of the most famous chefs in the world preparing food in a way that our viewers can recreate in their own kitchens. In addition ChefLive's strategy of bringing its successful production concept to other major cities around the world fits well with Watchit's overall plan to produce niche market programming to targeted markets."

Commenting on the new relationship with Watchit, ChefLive CEO John Guinivere stated, "ChefLive is an innovative digital media company producing cutting-edge culinary entertainment. We design our viewing experience in a way that allows our audience to cook like a gourmet chef at home." Mr. Guinivere added, "By having our programming presented on,, hotel private television networks and as part of Oceanic Time Warner's digital interactive cable channel 777, we gain global reach and build awareness of our brand. As Watchit builds more functionality into its model we'll be able to add our catalog of our short form video content on ChefLive Recipes to our long form television programming on Watchit On ChefLive."

Watchit expects to launch Watchit On ChefLive by the first week of April 2007.

About Watchit Media, Inc.

Watchit Media, Inc. is a leader in producing digital media and digital signage that matches the unique interests, lifestyles and buying behavior of captive audiences and one-to-one consumer digital device users. Watchit produces and presents brand advertising, promotional messaging and proprietary television programming to over 280 private television channels in the gaming and hospitality market across the United States. In addition our wholly owned subsidiary Watchit Entertainment, Inc. produces, licenses and distributes proprietary television programming and video content focused on the Las Vegas lifestyle across private, cable and Internet broadcast television networks world-wide. Please visit our website at and our Internet broadcast television site as

Contact Information

  • Contact Information
    James Lavelle
    Watchit Media, Inc.
    7548 W. Sahara Ave.,
    Suite 102,
    Las Vegas, NV, 89117