SOURCE: Watchit Media, Inc.

July 18, 2007 07:00 ET

Watchit Takes 'Lunchtime With Ira' to Popular Las Vegas Locations for Summer Series on

"Vegas Summer Tour" of Ira David Sternberg / Las Vegas Hilton Interview Show Will Present Area Points-of-Interest and Attractions to Global Internet Audience

LAS VEGAS, NV--(Marketwire - July 18, 2007) - Watchit Media, Inc. (PINKSHEETS: WMDA), a leader in news, information and entertainment for digital media platforms, today announced "Lunchtime With Ira, Live from the Las Vegas Hilton," a weekly television show that airs in Las Vegas on Clark County Television (CCTV), Cox Cable Channel 4 and worldwide on, has launched its "Vegas Summer Tour" series.

The "Vegas Summer Tour" series will broadcast from Las Vegas area attractions and feature host, Ira David Sternberg, talking with the celebrities, entertainers and writers. The first three attractions in the series are the Springs Preserve which currently airs; the Liberace Museum, which begins airing July 23; and Cashman Field, which begins airing July 30. Other locations and the guests on each show will be announced as they are finalized.

"We are moving the show from its home base in Shimmer Cabaret at the Las Vegas Hilton and taking it on the road for the summer," said show host Ira David Sternberg. "Our viewers will now get a chance to see Las Vegas attractions as well as watch our guests in a different environment each week."

"Our goal is to present Las Vegas to the world. Most people have no knowledge of what Las Vegas has to offer outside The Strip and Downtown. In reality, over the past 50 years The City has been building a culture of its own and an environment that has established Las Vegas among the fastest growing cities in the United States," stated James Lavelle, Watchit CEO. "Ira's 'Vegas Summer Tour' will present our viewers with a look at attractions around our City that have become the most frequented by both residents and visitors."

In addition to, "Lunchtime With Ira" airs on CCTV Cox Channel 4 in Las Vegas, on the Watchit Television Network channels on hotel in-room television including the Las Vegas Hilton, where it airs 24/7, on Time Warner interactive cable channel 777 in the Hawaiian Islands and at on Social TV.

About Watchit Media, Inc.

Watchit Media, Inc. is a leader in producing digital media and signage for targeted market segments as well as personalized digital device users. Watchit produces and presents brand advertising, promotional messaging and proprietary television programming to over 280 private television channels in the gaming and hospitality market across the United States. In addition, its wholly owned subsidiary Watchit Entertainment, Inc., produces, licenses and distributes proprietary television programming and video content focused on the Las Vegas lifestyle across private, cable and Internet broadcast television networks worldwide.

Contact Information

  • Contact Information:
    Ms. Noël McDaniel
    Marketing Manager
    Watchit Media, Inc.
    7548 W. Sahara Avenue
    Las Vegas, Nevada 89117