SOURCE: Thwapr

Thwapr, mobile video sharing, mobile marketing

November 11, 2010 09:00 ET

WatchMojo Teams With Thwapr for Mobile Video Sharing

Share to Phone™ Platform Delivers Thousands of Professional Videos Optimized for Viewing and Sharing on More Than 300 Mobile Devices

NEW YORK, NY--(Marketwire - November 11, 2010) - Thwapr, Inc. (OTCBB: THWI), a service for mobilizing and monetizing branded video content, today announced WatchMojo, one of the largest producers, publishers and syndicators of video content for broadband platforms, selected its Share to Phone™ technology platform to enable mobile video sharing of its catalog of more than 6,000 professionally produced videos.

Visitors to WatchMojo.com can now share thousands of videos with an estimated mobile audience of 200+ million users who have video capable mobile devices. Thwapr's Share to Phone technology platform allows pictures and videos to be shared to more than 300 compatible mobile devices, as well as Facebook and Twitter.

"With Thwapr, WatchMojo is able to extend its video distribution reach to mobile, ensuring access by a broad audience with hundreds of millions of compatible devices. Thwapr's Share to Phone platform was simple to integrate. We kept our existing video player and video files, adding only a few lines of HTML," said Ashkan Karbasfrooshan, CEO of WatchMojo Inc.

Thwapr's patent-pending Share to Phone platform is a mobile technology milestone as it ensures videos can be viewed and shared across a broad array of devices via the Web, email or SMS. For marketers, advertisers and content owners, Thwapr's platform guarantees a superior brand experience with the best possible video and photo viewing quality. Content can also be served with pre or post-roll ads or in a graphical environment that can enhance the user's experience. 

Thwapr's cloud-based platform is scalable for any size catalog of online video, from niche sites comprised of dozens of videos up to large media portals with millions of video and photo files. Thwapr's Share to Phone technology takes the risk out of mobilizing video -- it is compatible with any Web site video player and can be implemented with only a few lines of HTML code.

Thwapr's Share to Phone platform can be used by:

  • Content companies (Sports, Film, TV, Web)
  • Carriers with media rich portals for subscribers
  • Corporate / brand web sites (Fashion, Retail, Travel)
  • User Generated Content sites

"Media companies and marketers mistakenly assume that content made for the Web will automatically work on mobile devices," says Bruce Goldstein, CEO, Thwapr. "While we have seen an enormous jump in the capabilities of wireless devices and smartphones, publishers and content creators need to understand that a majority of Web video still cannot be viewed on wireless devices. WatchMojo is one of the most innovative distributors of video content and they understand the need for a solution like Thwapr."

Additionally, WatchMojo is leveraging Thwapr's powerful short code offering to promote and share popular videos. By texting terms on a mobile phone such as "terminator," "angelina," or "motocross" to 757575 (77777 in Canada) users can quickly and easily receive videos about movies, actors or sports. 

To see the Share to Phone feature in action, visit www.watchmojo.com and select any video on the site using its video detail page, then click the Share to Phone button to send that video to one or more mobile devices. 

About Thwapr, Inc.
Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to http://corp.thwapr.com, visit Thwapr at www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.

About WatchMojo
Supplying the world's largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games. The company's library of 6,000 videos generate 10,000,000 views a month, 185,000,000 all-time and reach 20,000,000 consumers each month online and in the out-of-home digital signage network. WatchMojo syndicates its content via Yahoo!, Clicker, 5min/AOL, DailyMotion, CBS TV.com, Metacafe, Bell, Canwest Media, Facebook, Hulu, Google Video, YouTube, etc. Visit www.watchmojo.com for more information.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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