ITT Industries Inc.

Hendrx Corp.
OTC Bulletin Board : HDRX

Siemens AG

Clorox Co.

January 30, 2006 09:00 ET

Water-Stocks.com-Fast Growth for Water Treatment Technologies Due to World-wide Water Shortage

POINT ROBERTS, WASHINGTON--(CCNMatthews - Jan. 30, 2006) -

Clorox, Hendrx, ITT, and Siemens Identify Opportunities in Point of Use Systems and Waste Water Treatment

www.Water-Stocks.com (WS), an investor and industry news portal for the water sector, provides an exclusive overview entitled "Fast Growth for Water Treatment Technologies". Rising water prices and water quality problems attract investors' attention to the water treatment technology sector. Perspectives into the efforts of companies that are capitalizing on the water market are revealed by Clorox, ITT, water purification company Hendrx, and Siemens. Industry experts, Neil D. Berlant, First Vice President and Managing Director for Water Group, The Seidler Companies and Steve Maxwell, Managing Director at TechKNOWLEDGEy Strategic Group, provide viewpoints on current and future opportunities in these developing markets.

With an increased public awareness of critical water issues Point-of-Use (POU) and Point-of-Entry (POE) systems are attracting market attention. As Robert De Costa CEO of Hendrx Corp. (OTCBB:HDRX) explains, "We at Hendrx believe strongly that POU systems will gain in significance providing pure drinking water for the future." POU and POE technology is being explored in a variety of forms. According to Clorox's (NYSE:CLX), Brita® systems "are point-of-use products that remove 98% of the lead from tap water."

As water becomes scarce and water resources become more valuable, there is an economic, as well as a social incentive to better manage and treat the waste water so that it can become a primary source of water. Bjorn von Euler, Director of Corporate Communications at ITT Industries Inc. (NYSE:ITT) believes, "Reusing is good for both municipal use and industrial use. This market definitely will be much bigger as water is getting scarcer." As described by Lisa Sorgini, Global Brand Manager for Siemens Water Technologies, a subsidiary of Siemens AG (NYSE:SI), "Wastewater recycling allows communities to solve water shortage problems."

Fast Growth for Water Treatment Technologies

By Fei Wang www.Water-Stocks.com

January 2006

Water is a booming business. According to an English publication Global Water Intelligence, worldwide annual industry revenues are estimated at $420 billion, with the United States accounting for around $100 billion. This number is expected to grow as water becomes scarcer and markets begin to mature. Two of the fastest growing segments are: point of use/point of entry (POU/POE) systems and waste water treatment.

Neil Berlant stated, "I think the economics and pricing are going to make this an extraordinary market. It has been an excellent place to be in for a long period of time."

To Read the Full Market Overview Click Here: http://www.Water-Stocks.com/Water-Stocks/Articles/Market.asp.

The WS Website does not make recommendations, but offers a unique information portal for investors to explore news, articles, and recent research on the water industry.

Featured Company Disclosure: (WS is compensated by Hendrx Corp. as disclosed in disclaimer.)

Hendrx Corp. (OTCBB:HDRX) is engaged in the business of acquiring positive cash flow businesses that own innovative technology products and services in the drinking water and water purification industry. Hendrx is the largest manufacturer of commercial and residential products that extract drinking water from the air through a process known as Atmospheric Water Generation ("AWG"). As a recognized leader in the development & manufacturing and distribution of Atmospheric Water Generators, Hendrx plans to be synonymous with water purification systems by offering products that will provide solutions for the residential market all the way to solutions for the industrial, commercial, and humanitarian markets.

For more information on Hendrx, click here: http://www.water-stocks.com/CO/HDRX/Default.asp.

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