Waterbridge Inc.

Waterbridge Inc.

September 19, 2007 15:53 ET

Waterbridge Inc.: Home Business Strategy Makes Sense for This One of a Kind Product

OAKVILLE, ONTARIO--(Marketwire - Sept. 19, 2007) - "It's about keeping costs in line with seasonal sales, streamlining our processes and providing hands on customer service," says Suzanne Keating co-founder of Waterbridge Inc. the ten year old Oakville Ontario Company that manufactures and markets the Waterbridge Plate Warmer to consumers and specialty retailers.

Keating's husband first got the idea for the Waterbridge Plate Warmer after his Mother-in-law commented one Christmas that she would like to find an easy and safe way to heat up her plates versus putting them in the oven. His Mother used such a product to heat up her dinner plates on Sunday nights back in 1960's in Montreal. Keating found a quality supplier for the heating elements then remodelled the product to enhance its functionality and fashion appeal. Waterbridge initially launched the plate warmer under a licensing agreement with Royal Doulton then expanded the selection of patterns under its own Waterbridge label.

The Waterbridge Plate Warmer is a thermostatically controlled electric heating pad that warms up to 15 plates at a time to a hot comfortable temperature of 150 degrees Fahrenheit and safely sits on any tabletop surface. The Waterbridge Plate Warmer is available in decorative Waverly® patterns.

"There are thousands of women across Canada and the U.S who during the 50's and 60's received a plate warmer as a bridal gift or a wedding present. We continually hear stories from customers who rekindle fond memories of their Mother using a plate warmer to heat plates at the dining room table before serving dinner. For many, it s an attachment to a family tradition" says Keating.

Plate Warmers are a passion for Keating, who continues to hold down a full time career while spending as much free time as possible managing Waterbridge's business, speaking to customers, and looking for new distribution.

"We are under the radar screen...yet word of mouth, the Internet and superior customer service has built our business. We have sent plate warmers all over North America...to yachters off the coast of Florida...private jet owners looking to add some onboard elegance to their dining experience...a midwinter hot tub party in Sun Valley and of course, to our traditional and dedicated customers who are looking to share this unique gift giving product with others. Our basement is getting busy again for the upcoming Christmas season!" says Keating.

About Waterbridge Inc.

Waterbridge Inc. manufacturers the Waterbridge Plate Warmer which is available at leading independent gift and specialty retailers or at www.platewarmer.com.

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