SOURCE: Waterfall

April 16, 2014 08:00 ET

Waterfall and mCordis Partner to Launch Mobile Marketing Thought Leadership Series

Program Offers Content and Best Practices for Companies Seeking to Achieve Better Results in Mobile Marketing

SAN FRANCISCO, CA--(Marketwired - Apr 16, 2014) -  Waterfall, a mobile and social marketing solutions provider, today announced that it has partnered with mCordis, a global mobile marketing education and advisory services company. Together, they will produce a series of events and content focused on helping brands, agencies and other companies develop a superior strategy for mobile messaging and cross-channel marketing. The kick-off for this thought leadership series is a webinar on April 24, 2014, "Five Ways to Nurture Profitable Customer Relationships Through Mobile Messaging."

The partnership was formed in response to the mobile industry's need to better understand the evolution of behavior and expectations across each stage of the modern customer's purchasing journey. With mobile driving media consumption, engagement and commerce, today's customers insist on constant information, connectivity and control. For brands and agencies to remain competitive, they have to effectively implement mobile messaging: the foundation of all mobile-enabled customer engagement.

"By combining our mobile marketing expertise with the experienced advisors at mCordis, we'll be able to give marketers a full-spectrum of guidance to better execute mobile programs that achieve tangible results," said Michael Ahearn, vice president, customer development, Waterfall. "We're looking forward to working with mCordis on a variety of upcoming initiatives that will help companies increase the success of their mobile messaging campaigns."

Waterfall will work directly with mCordis' co-founders, Michael Becker and Paul Berney, who previously served as managing directors of the Mobile Marketing Association for North America and EMEA, respectively. "mCordis is very excited to partner with Waterfall, an industry leader in mobile messaging solutions," said Michael Becker, managing partner and CEO North America, mCordis. "Our partnership will provide ongoing educational programs and special events to support marketers as they integrate mobile messaging throughout their marketing mix. We believe that mobile messaging is critical to every marketing strategy and provides the glue that connects customers and forms profitable, personalized relationships."

Click here to sign up for the webinar.

Read the Waterfall Blog to learn more about the Waterfall and mCordis partnership.

About Waterfall
Waterfall enables brands, agencies and technology providers to personally engage customers across SMS, MMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications. The company's mobile and social marketing platform allows clients to acquire more customers and drive repeat visits with higher purchase values using intuitive tools for interactive customer dialogues, progressive profiling and targeting, cross platform integrations and precise ROI measurement. Clients include 7-Eleven, Anheuser-Busch, Constant Contact, Electronic Arts, Merkle, NASA, Southwest Airlines, the U.S. Army and Yum! Brands. Founded in 2005 and backed by Vista Equity Partners, Waterfall is headquartered in SOMA, San Francisco, with regional offices in Downtown Austin. For more information, please visit

About mCordis
mCordis is a leader in professional mobile marketing education and strategy services, including the world's first globally endorsed professional Award and Certificate in mobile marketing. mCordis qualifications are accredited by The Institute of Digital and Direct Marketing (IDM) in the UK and endorsed globally by the Mobile Marketing Assocation. In addition to its public and private professional mobile marketing courses, workshops and seminars, mCordis offers a number of strategic advisory services, including mobile marketing strategy, proposition development, market development and positioning, executive briefings and mobile innovation events. mCordis was founded by serial entrepreneurs, Michael Becker and Paul Berney, both of whom previously held the role of Managing Director North America and EMEA respectively for Mobile Marketing Association.

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