SOURCE: WaterField Designs

WaterField Designs

September 29, 2011 09:03 ET

WaterField Designs Ablaze With Six New Kindle Fire™ Cases

Function, Style and Protection Converge in Six New Kindle™ Cases From WaterField Designs

SAN FRANCISCO, CA--(Marketwire - Sep 29, 2011) - WaterField Designs, the preeminent San Francisco manufacturer of custom laptop sleeves and distinguished bags and cases for digital gear, introduces an array of six cases for the hotly anticipated Amazon Kindle Fire™: the Kindle™ Smart Case, the Kindle™ Travel Express, the Kindle™ Slip Case, the Kindle™ Suede Jacket, the Kindle™ Ultimate SleeveCase, and the Kindle™ EXO SleeveCase. All six, custom-fitted Kindle Fire™ cases, along with several Kindle Touch™ and Kindle™ cases, are available for pre-order and will ship shortly after Amazon's ship dates.

"We've created a line of cases with a variety of styles, levels of protection and functionality; there's something here for everyone," explained Gary Waterfield, company founder. "They're protective, lightweight and travel easily."

The Smart Case™ for the Kindle Fire™ offers solid protection in serious style:

  • Vibrantly colored, water-resistant exterior
  • Richly bound by naturally-tanned, distressed, brown leather
  • High-impact, rigid insert for screen protection
  • Lined with scratch-free Ultrasuede® that helps protect and clean the screen
  • Six colors choices
  • Available for the Kindle Fire™ only

The Travel Express™ keeps the Kindle Fire™ and accessories organized and protected:

  • Kindle™-specific, scratch-free pocket for the Kindle™
  • Soft, padded, interior pockets for power adapter, USB, Quick Start Guide and/or other accessories like keys, phone and wallet
  • Domestically produced, 1050 denier, ballistic nylon exterior
  • YKK zipper opens case along top and side panel for easy access.
  • Two impact-resistant plastic inserts protect screen and accessories.
  • Bold stripe in choice of six earthy colors to match other WaterField Designs gear
  • Use alone -- under an arm or in a bag -- or with optional D-rings & strap -- as a stand-alone bag
  • Also available for other Kindle™ models

The Slip Case offers simple, light and stylish protection for the Kindle Fire™:

  • Vibrantly colored, water-resistant fabric exterior
  • Plush, padded interior
  • Impact-resistant plastic insert for screen protection
  • Also available for other Kindle™ models

The Suede Jacket protects the Kindle Fire™ from dings and scratches:

  • Static-free, Ultrasuede® sleeve that can double as a screen cleaner
  • Small pull-tabs help ease Kindle™ insertion and removal
  • Optional stretch pocket for accessories
  • Also available for other Kindle™ models

The Ultimate SleeveCase™ offers multi-layer, scratch-free and compact Kindle Fire™ protection:

  • Nearly indestructible, ballistic nylon outer shell
  • High-grade, shock-absorbing neoprene
  • Interior lined with screen-cleaning Ultrasuede®
  • Impact-resistant insert to protects Kindle screen
  • Bottom loop to help ease Kindle removal
  • Lightly padded flap with Velcro closure
  • Customizable options: horizontal or vertical case orientation, brown leather or lead Indium trim, mini Simple or Suspension Shoulder Strap
  • Also available for other Kindle™ models

The EXO SleeveCase™ protects the Kindle Fire™ within a playthrough case:

  • Nearly indestructible, ballistic nylon outer shell
  • High-grade, shock-absorbing neoprene
  • Bottom loop to help ease Kindle removal
  • Lightly padded flap with Velcro closure
  • Customizable options: horizontal or vertical case orientation, brown leather or lead Indium trim, mini Simple or Suspension Shoulder Strap
  • Also available for other Kindle™ models

These TSA-friendly Kindle™ cases allow travelers to breeze through airport security. All can be used alone or in WaterField's Muzetto, Cargo, Cozmo, VertiGo or other bags.

Pricing & Availability
Pre-order now from www.sfbags.com. Will ship within two weeks of Amazon ship date.
Smart Case Price: $59; Colors: Black, Copper, Flame, Green, Pearl, Pine.
Travel Express Price: $59; Stripe colors: Black, Copper, Flame, Green, Pearl, Pine. Optional D-rings and Simple Strap Mini ($12); D-rings and Suspension Strap Mini ($22).
Slip Case Price: $29; Colors: Black, Blue, Brown, Green, Silver.
Suede Jacket Price: $14; With pocket: $19; Color: Black. Vertical orientation.
SleeveCase with Flap: Price: $49. EXO SleeveCase with Flap: Price: $45.
Black with choice of lead Indium or brown leather trim (+$4). Options: Simple Shoulder Strap Mini ($12), Suspension Shoulder Strap Mini ($22), Piggyback accessory pouch with grey Indium trim ($25) or brown leather trim (+$27).

Compatible with WaterField's Personal Muzetto ($239), Small Cargo ($179-$209), Small Cozmo ($169-$199), and Small VertiGo ($85). Available now at sfbags.com.

About WaterField Designs
WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, cameras, and other digital gear. All products are manufactured to exacting standards in San Francisco. More information is available at www.sfbags.com/aboutus.htm.

WaterField Designs, Smart Case™, Travel Express™, Ultimate SleeveCase™, EXO SleeveCase™, Suede Jacket™, PiggyBack™, Muzetto™, Cargo™, Cozmo™, and VertiGo™, are trademarks of WaterField Designs. WaterField Designs is not affiliated with Amazon, nor has Amazon endorsed these products. Other company/product names may be trademarks of their respective owners.

Contact Information

  • Press Contact
    Heidi Marzke
    WaterField Designs
    Email Contact
    (415) 546-1040