SOURCE: WaterField Designs

WaterField Designs

July 20, 2011 10:55 ET

WaterField Designs' New Smart Case™ Meets Demand for MacBook Air Style & Protection

Wall Street Analyst Predicts 1.5M Lion MacBook Air Sales per Quarter* -- WaterField Designs Responds by Adding Rugged Smart Case™ to Its Leading MacBook Air Case Line

SAN FRANCISCO, CA--(Marketwire - Jul 20, 2011) - WaterField Designs -- the preeminent San Francisco manufacturer of custom laptop sleeves and distinguished bags and cases for digital gear -- introduces the all-new MacBook Air Smart Case™. Lion MacBook Air sales are predicted to hit 1.5 million per quarter*, and WaterField Designs is poised to help meet resulting demand for the quality cases Apple enthusiasts expect. The robustly protective and impeccably stylish new Smart Case™ is available in custom sizes for both the 11- and 13-inch MacBook Air models. The Smart Case™ joins four premier MacBook Air cases already available from WaterField Designs.

"The Smart Case with its bold colors and distressed leather sides is a unique, eye-catching case," explained owner Gary Waterfield. "A plastic, impact-resisting insert and padded sides offer matchless protection, and the color choices match our popular Muzetto bag."

Features:

  • Two sizes: Custom fitted to 11.6 or 13.1 inch MacBook Air
  • Light and protective
  • Water-resistant, nylon exterior
  • Lightly padded interior
  • Ultrasuede®, scratch-free liner that helps remove fingerprints
  • Flanked by eco-friendly, distressed brown leather
  • High-impact, rigid, plastic inserts for additional protection
  • Stretch back pocket to hold power adapter and cables
  • Six vibrant color choices
  • TSA-friendly

With this new addition, WaterField now offers three MacBook Air sleeve options -- the new Smart Case™, the SleeveCase™, and the Suede Jacket Sleeve™ -- all of which can work in conjunction with WaterField's popular Muzetto laptop bag. WaterField Designs offers two MacBook Air bag options with room for the Air, a power adapter, cables and more: the MacBook Air Travel Express™ and the MacBook Air Wallet™.

Pricing & Availability
MacBook Air Smart Case™: 11-inch: $79. 13-inch: $89.
Colors: Black, Copper, Flame, Green, Pearl or Pine.
Available now at: http://www.sfbags.com/.

About WaterField Designs
WaterField Designs manufactures bespoke, high-quality cases and bags for a full-range of laptop computers, cameras, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at http://www.sfbags.com/aboutus.php.

WaterField Designs, SleeveCase, Smart Case, Suede Jacket, Muzetto, Travel Express, and MacBook Air Wallet are trademarks of WaterField Designs. Other company/product names may be trademarks of their respective owners.

*Reported in Apple Insider, June 13, 2011: http://tinyurl.com/3qxa9yd

Contact Information

  • Press Contact
    Heidi Marzke
    WaterField Designs
    Email Contact
    (415) 552-8572