SOURCE: WaterField Designs

WaterField Designs

July 20, 2011 10:55 ET

WaterField Designs' New Smart Case™ Meets Demand for MacBook Air Style & Protection

Wall Street Analyst Predicts 1.5M Lion MacBook Air Sales per Quarter* -- WaterField Designs Responds by Adding Rugged Smart Case™ to Its Leading MacBook Air Case Line

SAN FRANCISCO, CA--(Marketwire - Jul 20, 2011) - WaterField Designs -- the preeminent San Francisco manufacturer of custom laptop sleeves and distinguished bags and cases for digital gear -- introduces the all-new MacBook Air Smart Case™. Lion MacBook Air sales are predicted to hit 1.5 million per quarter*, and WaterField Designs is poised to help meet resulting demand for the quality cases Apple enthusiasts expect. The robustly protective and impeccably stylish new Smart Case™ is available in custom sizes for both the 11- and 13-inch MacBook Air models. The Smart Case™ joins four premier MacBook Air cases already available from WaterField Designs.

"The Smart Case with its bold colors and distressed leather sides is a unique, eye-catching case," explained owner Gary Waterfield. "A plastic, impact-resisting insert and padded sides offer matchless protection, and the color choices match our popular Muzetto bag."


  • Two sizes: Custom fitted to 11.6 or 13.1 inch MacBook Air
  • Light and protective
  • Water-resistant, nylon exterior
  • Lightly padded interior
  • Ultrasuede®, scratch-free liner that helps remove fingerprints
  • Flanked by eco-friendly, distressed brown leather
  • High-impact, rigid, plastic inserts for additional protection
  • Stretch back pocket to hold power adapter and cables
  • Six vibrant color choices
  • TSA-friendly

With this new addition, WaterField now offers three MacBook Air sleeve options -- the new Smart Case™, the SleeveCase™, and the Suede Jacket Sleeve™ -- all of which can work in conjunction with WaterField's popular Muzetto laptop bag. WaterField Designs offers two MacBook Air bag options with room for the Air, a power adapter, cables and more: the MacBook Air Travel Express™ and the MacBook Air Wallet™.

Pricing & Availability
MacBook Air Smart Case™: 11-inch: $79. 13-inch: $89.
Colors: Black, Copper, Flame, Green, Pearl or Pine.
Available now at:

About WaterField Designs
WaterField Designs manufactures bespoke, high-quality cases and bags for a full-range of laptop computers, cameras, and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More information at

WaterField Designs, SleeveCase, Smart Case, Suede Jacket, Muzetto, Travel Express, and MacBook Air Wallet are trademarks of WaterField Designs. Other company/product names may be trademarks of their respective owners.

*Reported in Apple Insider, June 13, 2011:

Contact Information

  • Press Contact
    Heidi Marzke
    WaterField Designs
    Email Contact
    (415) 552-8572