SOURCE: Waterlicious, Inc.

April 09, 2008 07:00 ET

Waterlicious, Inc. in Talks With McDonald's!

MARINA DEL REY, CA--(Marketwire - April 9, 2008) - Waterlicious, Inc., a healthy kids water company, announces progress in ongoing discussions with McDonald's Corporation to supply Waterlicious® (a fiber and vitamin-enhanced healthy kids water) for the Happy Meal -- "Happy Meal Water."

Jonathan Clay, current McDonald's store manager and former National Crew Employee of the Year, said: "Waterlicious will be a great enhancement to the Happy Meal. Kids will love the taste, and parents will love the fact that it is a healthy water."

In March 2008, Waterlicious, Inc. completed and shared quantitative results of a National Taste Study and Market Study as requested by McDonald's. The independent National Taste Test on Waterlicious® encompassed quantitative analyses on the following flavors: Apple, Pineapple, Watermelon, Strawberry Banana, Grape, Cherry, and Peach. This was a follow-up to qualitative focus group studies conducted in January 2008. The studies confirmed that kids and their parents find Waterlicious® appealing across virtually all demographic spectrums. Parents especially like the fact that Waterlicious® contains fiber -- 66% of the general population considered it desirable, while 68% of the Hispanic community and 74% of the African-American community considered it desirable. Parents were especially drawn to the fact that Waterlicious® has essential minerals for children, no high-fructose sugars and no artificial coloring -- a nutritional balance that eliminates 'sugar highs' for health-conscious consumers, while simultaneously associated with the anti-obesity programs expected by clients.

Devone Lawson, Jr., Founder and Chairman of Waterlicious, Inc., stated: "As a minority-owned corporation, we are very excited and privileged to be working with McDonald's, the world's largest restaurant chain. We are confident that our products will seamlessly complement McDonald's Happy Meal as a premium addition with superior nutritional value expected by health-conscious customers."

It is expected that Waterlicious® will be designated as the Happy Meal Water after regional testing.

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