SOURCE: Waterlicious, Inc.

March 21, 2008 10:08 ET

Waterlicious, Inc. Launches Agualicious™ -- the First Latin Kids Water

MARINA DEL RAY, CA and NEW YORK, NY--(Marketwire - March 21, 2008) - Waterlicious, Inc., a healthy kids water company and leading supplier of vitamin and fiber-enhanced, flavored water designed specifically for the taste profile of children, announces the release of the first Latin Kids Water under the brand name Agualicious™ -- a vitamin and fiber-enhanced, healthy flavored water designed with a fun theme for children!

Josephine Infante, President and CEO of the Hunts Point Economic Development Corporation, Bronx, NYC, and a Corporate Advisor to Waterlicious, Inc., said: "This is a great product that is specially formulated to address the critical need in our community for healthy water for our active children. The phrase 'Agua Soludable Para los Ninos' clearly reflects the nutritional superiority of the product."

"Agualicious™ is positioned to service the vitamin and fiber-enhanced water needs of children in the Latino community and be part of the solution to poor nutrition," said David A. Hinson, President of Waterlicious, Inc. In addition to the standard enhanced fiber content in all Waterlicious products, the Sports version of the product -- Agualicious deporte -- contains electrolytes which are necessary ingredients for healthy nutrition and hydration of active kids due to its signature fortified content of essential vitamins: calcium, magnesium, potassium and trace amounts of sodium, with no high-fructose sugar.

About Waterlicious, Inc.

Waterlicious, Inc. is the leading global supplier of vitamin and fiber-enhanced, healthy, flavored water designed specifically for the taste profile of children. The Company is rapidly establishing a niche in the enhanced-water industry with exciting hydration products that are in compliance with, or exceed FDA standards, and a network of strong strategic partnerships for efficient production and distribution. The flagship product, Waterlicious™ was launched in the fourth quarter of 2007. The new products Agualicious™ and the Latinkidswater™ brands are geared towards the Latino/Hispanic market. Other products include Pediatricwater™, launched in the 1st quarter of 2008. Additional products are in the development pipeline for introduction to the market, building upon the market penetration of Waterlicious™ as well as a highly robust regimen of intellectual property rights of more than 300 domain names and trademarks owned by Waterlicious, Inc. For more information, visit www.waterlicious.com.

Waterlicious, Agualicious, Latinkidswater.com, and Pediatricwater™, are trademarks of Waterlicious, Inc.

Contact Information

  • To learn more, contact:

    Waterlicious, Inc.
    13428 Maxella Avenue, #507
    Marina Del Rey, CA 90292

    Waterlicious, Inc.
    116 West 23rd Street, 5th Floor
    New York, NY 10011

    Corporate Communications
    (323) 386-4110
    Email: Email Contact

    www.waterlicious.com