SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

April 04, 2016 06:00 ET

Waterloo Brewing Co. Introduces the Perfect Spring Wake Up

KITCHENER, ON--(Marketwired - April 04, 2016) - Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, introduces a new tradition to Ontario beer drinkers to rouse us from our winter hibernation. Waterloo Double Double Doppelbock is based on the traditional 'double bock' lager brewed by monks during the late Renaissance for people to celebrate the arrival of Spring.

"Our distinctly Canadian twist on the traditional Doppelbock style was to include our nation's second favourite beverage, coffee" said Bill Henry, Director of Brewing, Quality and Logistics at Brick Brewing. "With a Doppelbock you can expect a deep brown lager and a beer character reminiscent of toffee, dark chocolate and dried-fruit which are all produced by a rich blend of toasted and dark malts. Our Waterloo Double Double Doppelbock is finished with a subtle coffee note to perfectly complement cool Spring days in Ontario."

"Our Waterloo Small Batch Brews are getting more popular with each season" enthused Sean Dennis, Director of Marketing, Brick Brewing. "From our recent Spiced Dunkel to our sell-out Radlers, Waterloo Brewing Co. is getting the attention of people who truly appreciate the superior quality and ingredients of our craft beers that produce a difference you can actually taste. We're so proud of the artistry our Brewmasters put into these great seasonal beers with the local flair and flavour that reminds us all where we're from."

Waterloo Double Double Doppelbock is 7.0% ABV and available for $2.95 @ the LCBO.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
 All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • Contact Information
    For further information:
    Sean Dennis
    Director of Marketing
    (519) 742-2732 Ext.142
    info@brickbeer.com