SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

July 25, 2016 06:00 ET

Waterloo Brewing Company Announces Their New Brewmeister Series

KITCHENER, ON--(Marketwired - July 25, 2016) - Waterloo Brewing Company, the craft brewing division of Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), announced today the first of several one- time offers that will be included within their new Brewmeister Series; a collection of distinctly different and unique small-batch brews crafted for the informal beer drinker.

"At one time, all beers were sour to some degree," said Bill Henry, Director of Brewing, Quality and Logistics at Brick Brewing. "But the real trick to crafting a well-balanced sour wheat ale is ensuring it's still tart, yet somewhat fruity, and highly effervescent, with no residual sweetness," added Henry.

"This sour's effervescent qualities, are best captured when served in a wide-rimmed chalice to allow the ale to foam, almost like Champagne," said Sean Dennis Director of Marketing at Brick Brewing. "And if you're looking for that right food to pair with, grilled shrimp or white fish on the BBQ is perfect," added Dennis.

Draught and 473mL tall cans of Waterloo Sour Weisse are exclusive to the Kitchener-Waterloo region and the Waterloo Brewing Retail Store located at 400 Bingemans Centre Drive in Kitchener and only for a limited time, because when they're gone, they're gone!

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • For further information:
    Sean Dennis
    Director of Marketing
    (519) 742-2732