SOURCE: WaterPure International, Inc.

October 22, 2007 10:00 ET

WaterPure International, Inc. Cites Role of Atmospheric Water Generators in Addressing Growing U.S. Drought and Need for Reliable Fresh-Water Supply

FORT LAUDERDALE, FL--(Marketwire - October 22, 2007) - WaterPure International, Inc. (OTCBB: WPUR) today urged greater public awareness of advanced cost-effective technologies, such as the company's atmospheric water generators (AWGs), to combat growing consumer need for fresh-water supply in a time of expanding drought.

Last week, on October 16, the National Oceanic and Atmospheric Administration (NOAA) reported drought conditions growing throughout the Central and Southeastern states and declared that September 2007 was the eighth warmest on record for the continental U.S. On October 18, an article in BusinessWeek, by Nanette Byrnes, quoted the president of Atlanta's Chamber of Commerce saying that diminishing water supply threatens to become an important constraint on the region's economic growth. The article said the greatest increased demand in the South is coming from homeowners' need for tap and lawn water. Similar reports were broadcast on national news networks.

"WaterPure is trying to raise awareness that atmospheric water generators -- which create fresh water from the humidity in the air -- offer an important new and cost-effective means to address the need for fresh drinking water," said Paul S. Lipschutz, WaterPure Chairman. "We do not have to rely solely on our shrinking rivers and lakes and aquifers, especially in a region that still offers considerable humidity in the air."

Last June, WaterPure opened a regional operations center in Fort Lauderdale, Fla., and in July, established a regional distribution and fulfillment center in Miami. Florida and contiguous states form one of the Company's most robust markets, since pure atmospheric water is often more plentiful than pure ground water in the region. The company has also appointed a Master Distributor for the Indiana, Ohio and Kentucky tri-state region, which will target military installations as well as consumers in the area.

The company's products have attracted attention from the Department of Defense and Nuclear Power Plant operators because they eliminate the need for delivery of bottled water by outside vendors and thus improve security. Places like the Cayman Islands, Bermuda, Greece and Nigeria, which have limited ground water sources, have also requested the right to distribute WaterPure's AWGs. The company is in the process of approving more distributors and master distributorships both nationally and internationally.

About Atmospheric Water Generators (AWGs)

The WaterPure Atmospheric Water Generator extracts moisture from the atmosphere through a condensation process and transforms it into absolutely pure, healthy drinking water. Multiple air and water filtration systems remove particulate matter smaller than .01 microns. Utilizing high intensity UV (ultra violet), it eliminates any microorganisms including bacteria and viruses. Test results of WaterPure water measured 99.9% purity, far exceeding EPA requirements. Operating on standard 110v power in the USA, it is extremely efficient and uses a minimal amount of energy to produce water. Depending on local electricity costs, a gallon of WaterPure water costs about 8 cents to produce. The unit requires no plumbing, water lines, or pipes and is easily installed. Driven by a microcomputer control system, it will stop generating water when full. The WaterPure purification system employs special filters to remove any unpleasant tastes or odor that may be present in the air. The result is fresh and delicious drinking water in its purest form.

About WaterPure International

WaterPure International, Inc. markets water production and treatment products in the USA and abroad. The Company's principal line of products includes several models of Atmospheric Water Generators, devices that produce water from the humidity present in the air. For more information, visit www.waterpureinternational.com

Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results, performance and achievement in the future to differ materially from forecasted results, performance, and achievement. These risks and uncertainties are described in the WaterPure International, Inc. filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

Consulting for Strategic Growth 1 (CFSG1) has an agreement to provide WaterPure International Inc. with consulting, business advisory, investor relations, public relations and corporate development services. In accordance with this agreement, CFSG1 receives cash compensation from the Company. CFSG1 may also choose to purchase the Company's common stock and thereafter liquidate those securities at any time it deems appropriate to do so. For more information please visit www.cfsg1.com.

Contact Information

  • Contacts:

    Media Relations
    Emerson Gerard Associates, Inc.
    Jerry Jennings
    President
    561-881-7318
    Email Contact

    Investor Relations
    Consulting For Strategic Growth I, Ltd.
    Stanley Wunderlich
    CEO
    800-625-2236
    Email Contact