SOURCE: BusinessOnLine


September 28, 2009 12:23 ET

Watkins Manufacturing Selects BusinessOnLine as Its Agency of Record

Watkins Manufacturing Selects BusinessOnLine as Its Exclusive Online Marketing Agency

SAN DIEGO, CA--(Marketwire - September 28, 2009) - Watkins Manufacturing announced BusinessOnLine as its online marketing agency of record to assist in distinguishing both its Hot Spring® Spas and Caldera® Spas brands. This comprehensive effort will include optimization services ranging from search engine marketing through web design, usability testing, and analytics.

"We were looking for an agency that could fully embrace our customers' perspectives and ensure a world-class online experience for all visitors," said Mike Dunn, VP of Sales & Marketing, Watkins Manufacturing. "After considering numerous agencies, we decided on BusinessOnLine because its broad online marketing capabilities and user-focused methodology aligned perfectly with our needs. Further, its emphasis on performance-based marketing confirms our belief that our joint efforts will result in data-driven decisions and improved bottom-line results."

Watkins Manufacturing needed an innovative team to conceptualize and execute two unique strategies to further distinguish the brands from each other, as well as from their competition. BusinessOnLine immediately began research to understand the users, and uncovered several areas for immediate improvement. Within a short period of time, BusinessOnLine has already delivered tangible results for Watkins Manufacturing's PPC campaign efficiencies.

"We're honored to have been selected from such a competitive situation," said Thad Kahlow, CEO of BusinessOnLine. "It's refreshing to work with a client who truly values its consumers' needs and strives to deliver quality products and customer service. We look forward to contributing to its future success."

About Watkins Manufacturing

Watkins is a division of Masco Corporation, a Fortune 500 company whose products include such trusted brands as Delta® faucets, KraftMaid® cabinets and Behr® paints. Watkins brands include, among others, Hot Spring®, Caldera®, Limelight®, Tiger River®, Hot Spot® and Solana® spas. Brands are distributed through a network of over 1000 sales and service centers in all 50 states, Canada, and more than 65 other countries.

About BusinessOnLine

BusinessOnLine is a performance-driven online marketing agency, helping clients OPTIMIZE their Online Marketing initiatives. BusinessOnLine leverages its team of industry experts to integrate search engine marketing (SEO, PPC), social media, user-experience, web development, and analytics into cohesive strategies that drive consumers toward desired actions. BusinessOnLine was selected as a Top 3 Agency by BtoB Magazine in 2009. For more information, please call (619) 699-0767 or visit

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