July 13, 2010 09:00 ET

Wavefront Client Mobify Succeeds by Serving Up the Mobile Web for Global Brands

Mobify Commercialized Three Products via Wavefront's Acceleration Program and Now Serves Mobile Users in 207 Countries With Global Brands Among Its Customers

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 13, 2010) - Wavefront - Mobile Web use grew 148 per cent last year as more people than ever accessed the Internet via handheld devices. This year, smart-phone unit sales will outpace personal computer sales and more consumers will be accessible via the mobile Web than the traditional Internet. With the popularity of devices like the iPad also exploding, the volume of mobile Web users will soar. All of this is good news for recent Wavefront client Mobify, a software company with an innovative suite of products that bring web services to mobile devices.

Leveraging the Wavefront commercialization centre's programs in Vancouver, Mobify brought three applications to market to help companies tap into the mobile Web. Mobify now counts some of the biggest retail brands, online publishers and advertising networks among its customers. Wired Magazine chose Mobify Studio to power its official mobile version. Kiwi Collection, a luxury hotel search engine, is using Mobify Enterprise to enable secure booking on any kind of mobile device. The most recent addition to Mobify's lineup is Mobify Ads–a rich mobile advertising platform bringing engaging ad campaigns to iPhone, Android and Symbian platforms.

Mobify took advantage of Wavefront's commercialization space from September 2009 to May 2010 where they refined and focused the company's business model, accelerated its product development, and added personnel. During this time, the company performed vital usability studies with Wavefront's user experience partners, tested their product on a collection of handsets made available through Wavefront's lab, attended a number of Wavefront's training seminars, and benefitted from federal National Research Council funding assistance to offset some of their product development costs. Additionally, through Wavefront's partnership with Japan's Mobile Computing Promotion Consortium (MCPC), Mobify acquired a major deal with a Japanese customer. After eight months, Mobify's new products had achieved strong and fast market traction, growing its network to millions of mobile page views per month in 207 countries.

"Mobify is an excellent example of a Wavefront community member successfully commercializing its intellectual property," said Wavefront President James Maynard. "They came to us with a very strong business proposition that fills a growing, major need amongst e-commerce and publishing sites and already had some customers for their initial product. While at Wavefront, they segmented their markets while continually testing their products and ultimately brought three powerful technological solutions to market."

"With the usability and handset testing, market introductions and other services provided through Wavefront, we were able to quickly address international opportunities. The mobile Web is evolving at a rapid pace-having extra resources definitely helped us move faster," explained Igor Faletski, CEO of Mobify.

Founded in 2007 while Faletski and partner John Boxall were still in their final semester at Simon Fraser University, Mobify initially developed mobile messaging solutions for the transit industry before focusing on the mobile Web. To grow market reach, the company founders spent several months in Silicon Valley but were eventually drawn back to Vancouver where they were able to take advantage of Wavefront's programs and facilities.

"While Silicon Valley is a unique ecosystem for building Web companies, Vancouver is a great place for developing world-class technology," said Faletski.

Their success earned Mobify a spot on Backbone Magazine's "Top 25 Up and Comers" list of emerging Canadian ICT companies published in its April/May 2010 issue containing Canada's prestigious Branham 300 ranking of technology companies.

About Wavefront

Wavefront is the community-based commercialization center for Canada's wireless and new media development companies. Wavefront improves speed-to-market and delivery of mobile applications and devices by providing emerging companies with a suite of WaveGuide™ training, mobile industry advisory, incubation and testing services that facilitate market linkages and commercial engagement with the mobile ecosystem and enterprise companies around the world. For more information on Wavefront, visit www.wavefrontac.com.

About Mobify

Mobify is a mobile Web company providing solutions to online publishers, advertisers and retailers. In May 2010, Mobify was named one of the "Top 25 Up and Comers" in Backbone Magazine's annual ranking of Canadian technology companies. See www.mobifymedia.com for more.

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