SOURCE: Wawa

Wawa

December 03, 2012 09:56 ET

Wawa Continues to Simplify Customers' Lives With Single-Serve Coffee

WAWA, PA--(Marketwire - Dec 3, 2012) - Wawa, Inc. announced the company has launched Wawa Original Blend and 100% Colombian in a single-serve container compatible with the popular Keurig® brewing system. These coffee products are now available in all of Wawa's 604 stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida. New varieties will be added in early 2013. Visit http://www.wawa.com/WawaWeb/Promotions.aspx for details on the product and introductory offer.

"We are pleased to launch these convenient new single-serve coffee containers so our customers can enjoy Wawa's signature flavors in the comfort of their homes," said Mendy Meriwether, Category Manager for Wawa. "A tremendous amount of development has gone into ensuring the cup that customers brew at home is as perfect as the cup our customers buy at any Wawa location. We have seen an incredible amount of excitement from our customers so far and we look forward to expanding our varieties to generate even more ways to simplify our customers' lives."

Wawa coffee is a proprietary, private-label blend, available only at Wawa stores. Since the year 2000, Wawa has served more than 1 billion cups of coffee. Within the brewed coffee market, Wawa ranks #1 in Philadelphia and #8 in share nationally. 

"At Wawa, coffee is more than a hot beverage," said CEO Howard Stoeckel. "It's a way of life. Now we're making it even easier for customers to bring Wawa home."

Wawa Coffee History
In 1975, freshly brewed coffee became available in Wawa stores because store managers wanted to save time for busy customers. When coffee was first introduced, "pour over" pots were used. Stores soon had pots of water lined up in the morning rush to accommodate customers. In 1978, the coffee program "perked up" with the introduction of the five-burner "Bun-o-Matic." This new system accessed filtered water directly and managers were able to make coffee with the flick of a switch. In the 90s, we remodeled and expanded the coffee area to separate the brewing from the customer area. The addition of the 20-ounce cup and later the Big 24, fueled Wawa's coffee program. In 2010, Wawa embarked on a chain-wide coffee make-over, completely transforming the coffee areas in all stores with new graphics, new designs, and energy-efficient thermals to replace glass pots. In 2012, Wawa stores began offering a full-service specialty beverage area where, via touch screens, customers can order 20 hand-made varieties of lattes, hot chocolates and more.

Wawa Coffee Varieties
Wawa customers enjoy over 195 million cups of Wawa's award-winning coffee each year. It's brewed fresh using Wawa's own special blend of the finest roasted coffee beans and filtered water. Wawa varieties include; Regular, Decaf, Varietals (Kona, 100% Colombian), our own proprietary regular and decaf, French Vanilla, Hazelnut, and dark roast for those who prefer stronger. And now an extensive line of full-serve, built-to-order specialty beverages including lattes, cappuccinos, hot chocolates and more are available at the Food Service area of all Wawa stores and ordered through Wawa's touch-screen ordering system.

About Wawa, Inc.
Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pa, in 1902. The milk business was a huge success, due to its quality, cleanliness and "certified" process. As home delivery of milk declined in the early 1960s, Grahame Wood, George's grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Today, Wawa is your all day, everyday stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATMs. A chain of more than 600 convenience retail stores (300 offering gasoline), Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland and Virginia and Central Florida. The stores offer a large fresh food service selection, including Wawa brands such as built-to-order hoagies, freshly-brewed coffee, hot breakfast sandwiches, built-to-order specialty beverages, and an assortment of soups, sides and snacks.