SOURCE: Wazap!

August 21, 2007 04:00 ET

Wazap! Plug-In Scores Better Results for Gamers

Browser Extension Enhances Top Search Engines With Optimal Gaming-Related Results

LEIPZIG, GERMANY--(Marketwire - August 21, 2007) - Games Convention 2007 -- International game search engine Wazap! announced today the official launch of its browser search plug-in, which is compatible with leading search engines Google, Yahoo! and MSN Live. When searching any of these leading general-purpose engines, the Wazap! plug-in displays gaming-related results from the Wazap! database above the top search engine results within the user's browser. Available immediately, the new addition is a convenient, effortless tool for gamers.

This unique Wazap! tool is an efficient new approach to serve an audience, conforming to the user's habits and preferences instead of trying to change the behavioral patterns of the gamer. Now the user can enter a search term into his favorite search engine and receive a highly focused set of ratings, cheats, news and more about the games associated with the search term, in addition to the paid or organic results of the traditional search engine. The plug-in provides a more efficient use of the gamer's time by cutting down the number of web searches that he or she has to do to get the answer they're looking for.

In addition to being a powerful service for the user, the Wazap! plug-in delivers structured results that benefit advertisers that are looking for ways to break into the top search results. The plug-in box sits prominently at the uppermost position in the search engine -- a perfect location with a much higher rate of click-throughs for advertisers who are looking to drive traffic to their sites.

President of U.S. Wazap! Thom Kozik describes the plug-in as "a solution for both the gamer who is looking to enhance their search through a source guaranteed to output only relevant results, and for the advertiser who is seeking control over their ad placements. We are excited to offer this novel add-on that will take search engines to the next level of efficiency."

To download the Wazap! browser plug-in, visit http://us.wazap.com.

About Wazap!

Wazap! is the leading international games search engine, which provides internet users with an extensive and well-targeted information source for gaming-related topics. Interaction with the lively Web 2.0 community plays an important role: not only does this community have access to accurate and high-quality search results from the strictly content-driven Wazap! database, but they can also actively influence the database quality and results ranking on the search engine with user-generated content, i.e. their own evaluations and comments. The growing Wazap! partner network also profits from the community's intensive involvement and the continuously increasing coverage. For more information on Wazap! worldwide, visit to www.wazap.com.

Contact Information

  • Media Contact:
    Elina Heng
    Terpin Communications, Inc.
    (310) 821-6100 x108
    Email Contact