SOURCE: WCG

WCG

March 08, 2012 11:00 ET

WCG Announces Creation of W2O Group, a Network of Complementary Consulting Firms to Foster Talent, Entrepreneurialism and New Ventures

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwire - Mar 8, 2012) - WCG, an independent integrated global communications firm, today announced the creation of W2O Group, which will become the newly-formed parent company of WCG and two new firms, Twist and W2O Ventures. This network of complementary independent companies will offer integrated communications, business and technology solutions and the best teams to diverse organizations in industries ranging from healthcare to consumer goods, entertainment, automotive, aviation and technology.

"WCG has experienced exponential growth over the last 10 years in large part because we have been able to evolve and keep pace with the rapid changes in the marketing, media and communications industries, something that remains key to our differentiation and value to clients," said Jim Weiss, chairman and CEO, in explaining the rationale for the new organization. "This new organization benefits our clients and our people by allowing us to remain nimble, adaptable and responsive in smaller organizations while offering the best teams and solutions across the network -- all still managed under one P&L. It also gives our talent more diverse career opportunities and the entrepreneurial culture and running room they tend to thrive in best."

Bob Pearson, formerly WCG's Chief Media and Technology Officer, who has played an integral role in the growth and evolution of the firm over the past three years, has been appointed President of W2O Group, reporting to Weiss.

"Under the new W2O Group umbrella, we can optimally leverage talent, our proprietary competitive approach and resources across our expanding footprint," said Pearson. "We will continue to be driven by innovation and reinvention to always offer 'next practices' to our clients, helping them to stay relevant and relatable to their constituencies to drive measurable business and organizational results."

In addition to diversified, A-plus talent and clients who want to partner to innovate and drive their business in new ways, an essential common denominator to the company's growth and W2O Group companies going forward is creating and utilizing customized and proprietary analytics in defining organizational issues and uncovering marketplace opportunities. In addition, the companies' professionals translate and at times transform those analytics into engaging content that hits audiences from every angle -- compelling, actionable, measurable and at times just plain eye-opening content.

"Analytics provides a powerful new lens through which to see business, which is increasingly driven by social and online channel activity and commerce," said Weiss.

Added Pearson, "Done right, analytics not only lead to insights but allow communications and business executives to pinpoint specific solutions rather than chase symptoms."

W2O Group Portfolio Companies

WCG: WCG is an independent, "next practice" strategic communications consulting firm that provides holistic solutions built upon clear analytics aimed at achieving competitive advantage for a growing spectrum of leading companies and organizations. WCG's staff is an eclectic mix of experienced, diverse thinkers who partner with organizations in a wide array of industries to achieve product differentiation and competitiveness, reputational distinction, social credibility and organizational clarity. The firm operates from offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London.

For more information on WCG, please visit http://wcgworld.com or follow us on Twitter at @wcgworld.

Twist: Twist is a forward-thinking independent communications firm whose agile and entrepreneurial staff focus on helping organizations create unsurpassed excellence in the markets and industries in which they compete. Twist applies a novel staffing approach to ensure every client benefits from a process that starts with "next practice" analytics that uncover insights that lead to compelling unified content and surround- sound engagement capabilities and execution grounded in strategy that can be adapted based on real-time experience and results.

For more information on Twist, please visit http://twistmktg.com or follow us on Twitter at @twist_mktg.

W2O Ventures: This incubational arm of W2O Group creates transformational partnerships based on new technologies, strategies and ideas that create sustainable competitive advantage. Some of the firm's current and future ventures focus on local search and analytics, engagement platforms, mobility and augmented reality.

About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, and W2O Ventures -- through offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.

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