September 07, 2011 08:00 ET

WCG Announces Publication of Location-Based Mobile Marketing Book by Aaron Strout

SAN FRANCISCO, CA--(Marketwire - Sep 7, 2011) - WCG, a global independent company offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products, technology and entertainment, today announced the publication of "Location Based Marketing for Dummies," co-authored by WCG Social Media Group Director Aaron Strout and published by Wiley. The book is available wherever books and eBooks are sold.

In the book, Strout and co-author Mike Schneider demonstrate the significant role that "geo-awareness" can play in a company's overall marketing mix. They share real-world examples on how to create a two-way dialog with customers and establish customer loyalty programs, drive promotions and encourage new visitors. The book also presents step-by-step guidance on how to successfully build, launch and measure a location-based marketing program and figure out which services are the right fit for a range of industries.

"Given the role that mobile and location-based services are starting to play in consumers' buying and shopping habits, it's critical that businesses -- big and small -- understand how to connect with customers via these channels," explained Strout. "Whether it's reaching out to influencers, creating engaging offers or working with the goldmine of data that these activities create, having a practical guide that helps businesses develop location-based marketing strategies is key in today's business environment."

For more information reference Strout's podcast and blog.

About WCG
Led by Chairman and CEO Jim Weiss, WCG is focused on the corporate and product marketing and communications needs of the world's leading companies and serves clients in offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London. The company is celebrating its 10th year in business in 2011.

WCG's seasoned professionals specialize in branding, design, digital and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns. For more information, please visit

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