August 25, 2011 08:00 ET

WCG Announces Publication of Social Media Analytics Book by Marshall Sponder

SAN FRANCISCO, CA--(Marketwire - Aug 25, 2011) - WCG, a global independent company offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products and technology, today announced the publication of "Social Media Analytics" authored by Senior Manager Marshall Sponder and published by McGraw-Hill. The book draws on both Sponder and WCG's deep expertise in social media analytics and is available wherever books and eBooks are sold.

In the book, Sponder, a social media analytics professional, offers tools and best practices for measuring comprehensive data from social media analytics -- and aligning results with overall business strategy. He presents case studies from a diverse arena of on-line business activity to answer the questions every social-media marketer is asking: How many customers did we get? How many products did we sell? What were our sales margins? Sponder also presents a cost/benefit analysis and detailed guidance on achieving a high social media ROI through analytics.

"My intent in writing this book was to offer something the market hasn't seen yet -- comprehensive advice on the social media analytics landscape and how to deploy systems that leverage people, process and technologies in order to help business become more actualized, efficient and profitable," said Sponder. "I took the perspective of an analyst in order to offer the most salient points that businesses need to know when making a decision on systems or social media analytics development and deployment."

For more information reference Sponder's podcast and blog.

About WCG
Led by Chairman and CEO Jim Weiss, WCG is focused on the corporate and product marketing and communications needs of the world's leading companies and serves clients in offices in San Francisco, New York, Chicago, Washington, D.C., Austin and London. The company is celebrating its 10th year in business in 2011.

WCG's seasoned professionals specialize in branding, design, digital and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns. For more information, please visit

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  • Contact:
    Paige Hutson