February 23, 2012 08:00 ET

WCG Forms Strategic Partnership With CEO Connection to Inform Newly-Appointed CEO Priorities

Noted Communications Consultancy Brings Expertise in Branding, Social Media, Corporate Positioning and Change, Strategy and Crisis Preparedness to C-Suite Executives

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwire - Feb 23, 2012) - WCG, an independent global strategic communications consulting firm, announced today that it has been named a strategic partner with CEO Connection, a unique, CEO-level, members-only organization focused on knowledge sharing, development and research on major global business issues.

WCG joins Wharton School of Business, Houlihan Lokey, President and CEO Magazine, Heidrick and Struggles, PrimeGenesis, and Segal Co., as firms that also hold the distinction of strategic partner. All strategic partners represent premier leaders in their field and have distinguished themselves through business excellence and corporate governance while providing a distinct point of view in their respective areas of expertise.

Designed to facilitate peer relationships, CEO Connection is the only membership organization in the world focused exclusively on mid-market CEOs. The organization connects over 5,000 CEOs with each other and to people, information and resources that help them succeed. Members are C-level executives with responsibility for all or significant portions of their respective company.

"WCG has achieved a level of respect in every significant measure. It provides its clients with the most current and progressive thinking, and strategies and methodologies regarding the philosophy and practice of communications to strengthen reputation and engagement -- critical priorities for CEOs given today's challenging business environment," said Kenneth Beck, founder and CEO of CEO Connection.

As a strategic partner, WCG will be intimately involved in program development focused on all aspects of organizational trust, CEO effectiveness and stakeholder communications. WCG is a noted authority in digital, social media and strategic communications including expertise in CEO positioning, Consumer, Health, Technology, Public Affairs, Corporate Social Responsibility, Change/Employee Engagement and Crisis Preparedness Planning, Management and Execution.

Jim Weiss, founder, chairman and CEO of WCG, views the partnership as an excellent entrée to inform the CEO agenda and integrate public engagement into an organization's management model and decision-making system. "Given the perpetually fluctuating and changing state of business today, CEOs are facing increasing levels of risk and pressure," said Weiss. "In this new age, C-level executives must focus organizational energy on rapidly diagnosing and addressing fundamental problems and challenges facing their businesses while exploiting new ideas. It is here where analytics provide guidance, data, and insight to navigate the tumultuous global business landscape."

About CEO Connection
The mission of CEO Connection is to help mid-market CEOs and rising CEOs succeed. We accomplish this by enabling CEOs to build mutually beneficial relationships with peers and functional experts; connecting CEOs to people, information and resources to which they would otherwise not have access; and promoting the interests, welfare, and points of view of our membership and the mid-market.

Members are C-level executives with responsibility for all or significant portions of their respective company. They represent a wide variety of businesses across a broad geographic spectrum. The average size of the companies they run is $1.8 billion in annual revenue and 7,600 employees. Inspired by C-level Wharton executives, CEO Connection began in 2005 and has evolved into a dynamic community with wide ranging benefits uniquely designed to help the mid-market CEO and champion the mid-market perspective. For more information visit

About WCG
Founded and led by chairman and CEO Jim Weiss, WCG is focused on integrated business solutions in the areas of innovation, change and growth for the world's leading companies and brands. WCG serves clients through a network of offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London. For more than a decade, WCG's seasoned professionals have specialized in providing analytics, content, engagement and strategy to a diverse set of clients across the consumer, technology, healthcare and pharmaceutical industries. For more information, please visit

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  • Contact:
    Aaron Strout