SOURCE: WCG

WCG

October 26, 2011 08:00 ET

WCG Hires Industry Leaders to Enhance Capabilities in Content Strategy, Workflow Systems and Global Communications

SAN FRANCISCO, CA--(Marketwire - Oct 26, 2011) - WCG, a global independent marketing company offering integrated creative, interactive and communications services, today announced it has hired three senior professionals to enhance its ability to offer integrated and innovative solutions to clients through content strategy, workflow systems and global communications best practices. New hires providing leading edge expertise include Joyce Griggs, Managing Director, Content Strategy; Kieran Walsh, Managing Director, Healthcare; and Snev Dorsonne, Group Director, Systems & Workflow.

"We are creating synergies across the agency and a rock solid infrastructure that supports us as we scale, so that we can continually exceed client expectations," said Jim Weiss, WCG's chairman and CEO. "That's why we are hiring leaders who have real world, hands on experience coupled with an approach that can, and will, knock down all barriers to ensure we are delivering the most innovative communications solutions to our clients."

Griggs joins WCG from Centron where as one of the company's managing directors she led integration between traditional advertising and content and strategy including KOL engagement. She has over 15 years of experience in strategic planning, early product commercialization, content creation and multichannel distribution for the pharmaceutical industry. She was a Brand Chemist across the J&J CNS and HCV businesses, while at WPP. She played a leadership role in one of the largest healthcare business consolidations in WPP's history. Griggs will lead the content strategy group and will continue to help WCG further differentiate itself by redefining medical communications and establishing new offerings across clients.

Dorsonne has played key roles in helping to shape 360 workflow solutions designed to provide strategy and cost efficiencies in marketing and procurement at companies such as AgencyRx, a CDM/Omnicom company where she most recently served as SVP, Director of Workflow Systems. She has over 20 years of operations, project management, re-engineering and leadership experience. Dorsonne will institute a multitude of training, leadership and fiscal best practices to help WCG innovate and further integrate as it scales for growth.

Walsh joins WCG from Kelton Research, one of the fastest growing market research companies in the US, where he served as a Principal of the company. He has over 20 years of experience as a marketing executive in global advertising agency management with such agencies as J. Walter Thompson, Digitas, Lowe Worldwide, BBDO, and Saatchi. Walsh has led blue-chip accounts including Johnson & Johnson, Procter & Gamble, Pfizer, and Campbell's, Sanofi, Wyeth and others. He joins WCG to further develop the agency's global presence and ensure integration of offerings to healthcare clients.

About WCG
Led by Chairman and CEO Jim Weiss, WCG is an independent marketing company focused on the integrated corporate and product communications needs of the world's leading companies and serves clients in offices in San Francisco, New York, Chicago, Washington, D.C., Los Angeles, Austin and London. The company is celebrating its 10th year in business in 2011.

WCG's seasoned professionals specialize in branding, design, digital and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns.

For more information, please visit www.wcgworld.com or find out more about the company's innovative approach to communications in Chief Technology & Media Officer Bob Pearson's book, Pre-Commerce
http://amzn.to/bAmv.

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