SOURCE: WCG

May 18, 2011 08:00 ET

WCG Hires Nancy Fitzsimmons as a Managing Director in Its Healthcare Practice

SAN FRANCISCO, CA and NEW YORK, NY--(Marketwire - May 18, 2011) - WCG, an independent firm partnering with clients in the healthcare, consumer products and technology industries to deliver integrated creative and interactive communications strategies and programs, today announced the appointment of Nancy Fitzsimmons as Managing Director, Healthcare, working out of its New York office.

With over 25 years experience in all aspects of healthcare communications, Fitzsimmons has worked for such industry leaders as AstraZeneca, Novartis, Quest Diagnostics and Warner-Lambert. Fitzsimmons brings a deep understanding of the corporate environment to her new role at WCG. Her expertise will help WCG teams understand the context and culture in which clients operate, delivering relevant and practical communication solutions.

"Nancy has spent the vast majority of her career working in the healthcare industry and has a unique and contemporary understanding of the Regulatory, Compliance and Marketing pressures our clients face," said Jim Weiss, Chairman and CEO of WCG. "As the pharmaceutical and healthcare industries continue their transformation, our clients rely on WCG to be an integral part of their staff. Her insights will help WCG continue to build our 'one team' approach and exceed our client expectations."

A recognized expert in Branding, Reputation, Internal Communications and Issues/Crisis Management, Nancy has counseled C-suite executives and industry leaders through high-profile government investigations, product recalls, regulatory issues and corporate and legal challenges.

Fitzsimmons began her career at Burson-Marsteller where she helped to establish its nascent Healthcare practice. She later joined Warner-Lambert to form the organization's first Brand Communications function, supporting five divisions, and driving breakthrough communications such as the global launch of Lipitor and the first campaign to educate the public on the warning signs of Alzheimer's disease. At Quest Diagnostics, where she led External Communications, she drove reputational efforts that helped the company achieve its first placement on Fortune "Most Admired" list. Most recently, Nancy served as Senior Director, Corporate Initiatives at AstraZeneca, where she was responsible for U.S. Corporate Reputation, Corporate Responsibility and the launch of its new global corporate brand in the United States.

"I can't think of a more important or exciting time to be working in healthcare communications, or for WCG, said Fitzsimmons. "Digital communications has forever altered how we engage our stakeholders. And WCG is delivering intelligent, integrated strategies that capture and engage those most influential on a topic, in both their communities and conversations. WCG is untouchable in this new frontier."

Fitzsimmons' product experience spans a broad range of disease areas including diabetes, cardiovascular disease, metabolic disorder, Alzheimer's disease, epilepsy, women's health and internal medicine. She and her teams have won numerous awards including Silver Anvils for Lipitor and Listerine, and the American Marketing Association's Edison award for the launch of Zantac75. Fitzsimmons was also the recipient of PR Week's Top 50 - Who's Who in Healthcare PR. A native of New Jersey, she has a BA in Organization Communications from New York University and did graduate study in Political Science at Rutgers University. She also attended Notre Dame's Executive Education and Leadership Program and the MIT-Harvard Public Disputes Program. She recently graduated from KPMG's Executive Leadership Institute.

About WCG

Led by Chairman and CEO Jim Weiss, WCG is focused on the corporate and product marketing and communications needs of the world's leading companies and serves clients in offices in San Francisco, New York, Chicago, Washington, D.C., Austin and London. The company is celebrating its 10th year in business in 2011.

WCG was recently named Digital Agency of the Year by The Holmes Report, for its capabilities and approach to online analytics and engagement.

WCG's seasoned professionals specialize in branding, design, digital and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications campaigns.

For more information, please visit www.wcgworld.com or find out more about the company's innovative approach to communications in Chief Technology & Media Officer Bob Pearson's new book, Pre-Commerce http://amzn.to/g33Qhf.

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Contact Information

  • Contact:
    Paige Hutson
    415.946.1082