SOURCE: Sitecore


August 02, 2011 01:00 ET

WCM Market Has Shifted to Become the Center of Digital Marketing Initiatives

Marketers Look to Sitecore to Develop Digital Marketing Campaigns Across All Channels

SAN FRANCISCO, CA--(Marketwire - Aug 2, 2011) - The drivers for implementing Web Content Management (WCM) solutions have changed as organizations want to manage the full customer experience, both online and offline. Furthermore, multichannel marketing initiatives including mobile, CRM and social media are bringing a new group of executives to the purchasing decision including senior executives from marketing, digital media, and customer relationship management.

"Understanding the customer journey across online, offline and mobile communications is essential to the success of any marketing program," said Paul Markun, chief marketing officer, Sitecore. "In fact, the better you understand this journey, and why customers have chosen specific channels, the better you can provide targeted content to improve their experience and increase your conversion rates. The secret is rich interactions -- engagements that involve deeply interconnected messages across all of your communication platforms."

According to a February 2011 report by Forrester Research Inc., titled "The Seven C's Of Web Content Management," "The Web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing Web content. Instead, organizations need WCM to help support rich, contextual, engaging, cross-channel experiences. The growth of new content types, the emergence of new channels, and the increased expectations of customers all drive this significant change in WCM."

Forrester further stated in the in the July 2011 report titled "The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011," "The Web content management (WCM) market is in transition. Functionality to enable publishing to the Web -- whether internally or externally -- has become commoditized. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies."

Sitecore's Customer Engagement Platform enables organizations to manage the full customer experience and to create relevant and valuable customer conversations that engage, entertain, and inform. It takes Web Content Management to an entirely new level by adding and integrating key ingredients to improve conversion rates and generate more qualified leads through Web, email, mobile and social channels.

For example, Sitecore customer Colliers International, a global leader in integrated real estate services representing property investors, developers and occupiers, recently implemented Sitecore's online marketing solutions to bring greater brand awareness and a more compelling online customer experience -- leading to a 30 percent increase in online inquiries. In addition, integration with Colliers International's CRM software has accelerated marketing goals and produced qualified leads.

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 30,000 dynamic websites with Sitecore including ATP World Tour, Beiersdorf, FrieslandCampina, Heineken, Lloyd's of London, National Suisse, Nestle Australia, Nivea, Omni Hotels, The Knot and Visa Europe.

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