SOURCE: Experian Consumer Research

June 26, 2008 13:01 ET

We Are Local: Experian Consumer Research Celebrates 5th Year Anniversary of Local Consumer Study

NEW YORK, NY--(Marketwire - June 26, 2008) - Experian Consumer Research is announcing the five year anniversary of the Experian Local Consumer Study, which profiles consumer demographics, lifestyles, opinions, behaviors, and media usage for 210 media markets in the U.S.

Over the past five years, the Local Consumer Study has been utilized by hundreds of companies across the country. Brian Conway, Research Manager of Charter Media Great Lakes KMA, affirms the powerful benefits of the LCS.

"Since January, 2007, the Great Lakes KMA of Charter Media (Minnesota, Wisconsin, Michigan, Nebraska) has utilized [Experian Local Consumer Study] as its primary consumer behavior and demographic database. With [Experian Local Consumer Study], our account executives are considered true marketing consultant partners by our retail, commercial, and governmental advertising clients across 14 DMAs. From [Experian Local Consumer Study's] comprehensive database, our research team creates customer profiles, unique demographic population density maps, media consumption activities and trending, market potential estimates for key consumer categories, and well-researched strategic marketing and advertising recommendations for our clients."

The Local Consumer Study enables you to analyze specific consumer targets by location. The study also comes with integrated Microsoft® MapPoint® mapping. This mapping platform allows you to visualize the distribution or penetration of your target consumer group throughout the market.

Traditional research methods combined with technology provide clients with unparalleled insight into today's consumers. Mr. Conway reiterates the insight provided by the study, stating, "The research methodology and reliability of data is remarkably consistent across all 14 of our DMAs, regardless of market rank, from Minneapolis/St. Paul (15) to Alpena (210). We provide our regional and statewide clients with market research data and recommendations on a scale that they are unable to obtain elsewhere. Our advertisers and account executives recognize, respect, and trust the [Experian Local Consumer Study] brand name."

Download the free document to view a sample of green consumer insights generated from the study.

About Experian Consumer Research

Experian Consumer Research is the Home of Simmons, the Voice of the American Consumer™ for over 50 years and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit www.experianconsumerresearch.com.

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