SOURCE: Popsugar Inc.

POPSUGAR Inc.

November 04, 2013 08:05 ET

We Search, We Find, We ShopStyle; ShopStyle by POPSUGAR Launches First-Ever Advertising Campaign

Fashion Search Engine Comes to Life With Unveiling of Consumer Campaign in Broadcast, Print, out of Home, and Digital

SAN FRANCISCO, CA--(Marketwired - Nov 4, 2013) - POPSUGAR Inc., a global women's lifestyle brand at the intersection of content and commerce, today announced the launch of ShopStyle's first national ad campaign. ShopStyle's broadcast, print, outdoor, and digital campaigns, valued at close to $25 million, launched today and will run through early next year. The creative for the brand campaign was executed by Sub Rosa, and media planning was done by Media Storm.

The ads and the new tagline, We Search, We Find, We ShopStyle, convey ShopStyle as the ultimate online destination for women to search and discover millions of fashion products from thousands of stores. The broadcast ads capture key style moments within a single day in the life of a woman. They feature relatable settings and aspirational scenes that reinforce the simplicity of ShopStyle. The off-air creative features six fashion themes that demonstrate the wide range of styles and selection available at ShopStyle. The buys will run during key national primetime programming and in top-tier print and digital outlets.

ShopStyle's goal is to deliver the ideal online shopping experience with its wide selection of fashion products, daily sales alerts, exclusive offers, and curated editors' picks of what's trending. It has grown more than 50 percent year over year since its inception and will drive over $700 million in retailer sales this year. POPSUGAR's sites altogether reach over 20 million users a month. (Source: comScore Multiplatform)

"ShopStyle is an important component of POPSUGAR's continued leadership in the blending of content and commerce. We love the loyal and passionate audience that has embraced ShopStyle, and we know there is an enormous opportunity to grow the brand even more," said Brian Sugar, founder and CEO of POPSUGAR. "We are excited to launch this campaign so that we can now share ShopStyle with an even broader audience."

ShopStyle has further brought its campaign to life by creating shops that are inspired by the styles featured in the ads. The TV ads can be viewed here, the print ads can be viewed here and the shops can be viewed at ShopStyle.com.

About POPSUGAR
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-49, POPSUGAR's sites draw over 20M U.S. unique visitors and its original videos are viewed over 43M times monthly (comScore). POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.