September 27, 2010 00:15 ET

Weak Economy, Not Cord-Cutting, Drives US Pay-TV Subscriber Decline by 167,000 in the Second Quarter of 2010, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - September 27, 2010) - For the first time in recent memory, the number of pay-TV subscriber households in the United States actually decreased, according to In-Stat ( US pay-TV households, which consist of cable TV, IPTV, and satellite TV subscribers, saw a reduction of some 167,000 subscribers during 2Q of 2010.

"There are several reasons behind the quarterly subscriber loss," says Mike Paxton, Principal Analyst. "While growing availability of over-the-top Internet video is spurring talk of mass 'cord-cutting,' this decline is not about cancelling pay TV in favor of Internet video. The main driver of these subscriber declines is the struggling US economy and high unemployment."

A recent In-Stat In-Sight report, US Pay-TV Subscribers Decline in 2Q10 (#IN1004673MBS) provides commentary regarding the decline of US pay-TV subscribers including:

  • A snapshot of the current (2Q) US pay-TV market by platform.
  • New household formation and disposable income trends.
  • A narrative forecast regarding the pay-TV subscriber growth beyond 2010.

In-Stat's related research, 2Q10 Pay-TV Subscribers Database (#IN1004699PTSD), provides actual subscriber numbers for the top 60 cable (analog and digital), top 75 satellite (DTH), and top 70 IPTV (or telco TV) pay-TV operators worldwide. The data is segmented by:

  • 2010-2014 worldwide subscriber forecasts by; household, region, and platform
  • 2008-Q210 worldwide actual subscribers by; household, region, operator and platform
  • Top 20 pay-TV operators by platform, region and country

For a free sample contact Elaine Potter, mailto: or (480) 483-4441.

This research is part of In-Stat's Pay-TV Subscriber Database which tracks pay-TV subscribers segmented by operator type, operator, and country/region; includes five-year forecasts, with quarterly updates.

About In-Stat
In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets.

Contact Information

  • Contact:
    Mike Paxton
    Principal Analyst
    Email: Email Contact
    Phone: (480) 483-4462

    Vahid Dejwakh
    Industry Analyst
    Email: Email Contact
    Phone: (480) 483-4450

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476