SOURCE: Wealth2k

Wealth2k

August 31, 2009 14:13 ET

Wealth2k® Publishes Whitepaper Addressing Financial Advisors' Need for a New Retirement Income and Communications Framework

Improved Web Presence, Outcome-Oriented Investing Strategies and New Communications Tools Must Be Embraced in Order for Advisors to Expand and Communicate Their Value to Investors

BURLINGTON, MA--(Marketwire - August 31, 2009) - Choosing appropriate retirement income investing strategies and supporting those strategies with high quality advisor-to-client communications are inextricably linked issues that will play an outsized role in determining financial advisors' future success in the retirement income and Rollover IRA markets.

In a whitepaper published today entitled Embracing a New Retirement & Communications Framework, Wealth2k states that the retirement income marketplace has arrived at an inflection point with far-reaching consequences for advisors' future success and their clients' retirement security. The retirement income marketplace is in a transformational period driven by a confluence of forces that include:

--  The loss of confidence among retirees following the economic downturn
--  The increasing importance of  Web-based research in consumers'
    decision-making
--  The inadequacy of popular income-generation approaches, and,
--  Advisors' sub-optimal marketing and communications activities
    

"Advisors need a new retirement framework, a technologically-driven, communications-centric retirement business platform which offers advisors the ability to craft flexible, outcome-oriented retirement investing strategies combined with the cutting-edge communications tools needed to convey them most effectively," says David Macchia, Founder & CEO of Wealth2k, Inc.

"Advisors should consider that the market disaster didn't happen in a vacuum. It occurred over a period when consumers had become more Web savvy, more reliant upon Web search, and more demanding in terms of their expectations of website experience. I believe that advisors can no longer ignore the Web as a critical component of meeting retirement clients' needs and expectations. This implies the need for new tools, new types of websites and new strategies to project them forward."

Wealth2k's whitepaper asserts that an advisor's best retirement income prospects are active online. According to the Pew Internet and American Life Project, 62% of households with annual incomes exceeding $75,000 annually are using Web search on a daily basis. It is imperative, therefore, that advisors begin to improve their web presence and online communications capabilities. Moreover, advisors should begin to promote their online presence by leveraging popular social networking sites such as MySpace and Facebook. The reason, again, is that prospects for retirement income services are using these sites. In fact, the fastest-growing segment of Facebook users is females age 55 and older.

But to maximize their success in serving investors' needs, advisors need to meld improved communications with a flexible capacity to tailor outcome-oriented investing strategies.

Says Macchia, "While improving advisor-to-client communications is critically important, advisors are in equal need of a new strategic approach for retirement income investing. Wealth2k believes that a new framework must be both sensitive to the multiple risks facing retirees and durable throughout the investor's retirement years. The new retirement framework must also be transparent, monitorable and elastic enough to meet the needs of any investor seeking retirement income. It must offer not only economic benefits but also psychological and behavioral advantages that are reflected in the investor's ability to remain consistent with the strategy through periods of turbulent markets."

Wealth2k's whitepaper Embracing a New Retirement & Communications Framework is available at no cost. Visit www.wealth2k.com to download the whitepaper.

ABOUT WEALTH2k®

Wealth2k develops innovative, web-based communications technology as well as applications designed to facilitate financial advisors' retirement income distribution and Rollover IRA business. The company is developing the next-generation business-building tools financial advisors need to remain successful.

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