VANCOUVER, BC--(Marketwired - February 02, 2016) - 7-Eleven is having some fun this Valentine's Day. For the month of February, the convenience chain is inviting its customers to head to their local store and share their relationship status offline with a $1 coffee. Coffee lovers will be able to wear their heart on their cups by choosing a limited-edition Coffee Date cup that will tell the world whether they're Single, Taken or whether It's Complicated. The promotion will run at all 7-Eleven stores, from B.C. to Ontario, while stocks last*.
Following on from a successful three-day event last year that saw customers take Valentine's Day a little less seriously and have fun on- and off-line, 7-Eleven has extended this year's promotion to run for a whole month. The popular retailer wants to give its customers the chance to turn their everyday coffee purchase into a statement of love, or quest for love.
"Whatever your relationship status may be, we are all about having fun and taking Valentine's Day a little less seriously," says Raj Kapoor, Vice President and General Manager, 7-Eleven Canada. "We hope Canadians will have fun sharing their status offline, by wearing their hearts on their cup while enjoying our 100% Arabica premium coffee. After all, coffee is the most popular hot beverage in Canada."
Bachelorette Kaitlyn Bristowe to Play Matchmaker
Vancouver local and star of The Bachelorette's eleventh season, Kaitlyn Bristowe, will be joining in the Coffee Date fun on Valentine's Day, Sunday, February 14. In the spirit of The Bachelorette, Kaitlyn and fiancé, Shawn Booth will play matchmakers from 1:00pm-3:00pm by embodying the role as coffee baristas and pouring coffee in the appropriate Coffee Date cups to coffee enthusiasts and Bachelor fans at the Homer and Helmcken 7-Eleven store in Vancouver.
Quality, Fresh Hawaiian Kona Blend Coffee for Only $1
Customers will be able to pick themselves up a Hawaiian hottie, as the Kona Blend is back by popular demand in February, for a limited time only. Cultivated on the slopes of Hualalai and Mauna Loa in the North and South Kona Districts of the Big Island of Hawaii, Kona is one of the most expensive coffees in the world. Only coffee from the Kona Districts can be described as "Kona".
7-Eleven will be serving its fresh, premium, 100% Arabica coffee that is roasted in Canada. Whether it's their medium-roast Exclusive Blend, Brazilian Dark Roast, exclusive World Roast blends, iced coffees, espressos, lattes or cappuccinos -- it is all fast, fresh and conveniently priced at $1 (small or medium). Rather than having someone behind a counter preparing the coffees, 7-Eleven's coffee program allows customers to make their coffee the way they like it, with no extra charges for cappuccinos, lattes or for syrups and toppings.
Thinking Hawaii now? 7-Eleven fans can use the 7Rewards App to scan their coffee and be entered to win one of seven trips to Hawaii. Download the 7Rewards App at 7Rewards.ca or text app to 711247. Check out the 7-Eleven mobile app to find the store closest to you: www.7Elevenapp.ca.
Share the Love
Coffee lovers are encouraged to share their status online by posting a photo of themselves and their cup-of-choice using #coffeelovers and @7ElevenCanada.
Visit http://7elevenstores.ca/7elevenapp/coffee-lovers-2016/ for more information.
About 7 Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 56,200 7-Eleven stores in 16 countries. Find out more about 7-Eleven Canada at www.7elevenstores.ca.
*While cups last, limited quantity so come share your status. Medium cups only.
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Contact Information:
For more information, contact:
Clare Hamilton-Eddy
Peak Communicators
(604) 689-5559
Chamilton-eddy@peakco.com
