SOURCE: WeatherBug

November 13, 2008 12:34 ET

WeatherBug Launches New Weather Application for Google's Android Phone

New Ad-Supported Application Integrates Interactive Functionality With Google Maps, GPS-Enabled Severe Weather Alerts, Customized Forecasts and More From the Largest and Most Precise Weather Network in the World

GERMANTOWN, MD--(Marketwire - November 13, 2008) - WeatherBug®, a leading provider of live, local weather information for consumers and professional users, today announced the launch of its advanced mobile weather application for the Android phone. Available through the Android Market on the T-Mobile G1 phone, WeatherBug's new ad-supported Android application delivers precise neighborhood-level streaming weather information and images for thousands of locations, customized weather maps, daily weather videos, proactive location-based severe weather alerts from the National Weather Service and much, much more.

WeatherBug's Android application for the G1 is available for free to T-Mobile customers and provides advertisers an opportunity to reach a broad range of tech-savvy consumers in a rich mobile environment.

"WeatherBug is committed to bringing advertisers cutting edge opportunities within the mobile spectrum," said Michael Lombardi, vice president of advertising sales and marketing for WeatherBug. "This application complements our already robust mobile offering, which includes the iPhone and international opportunities, not to mention our on-deck presence with major carriers."

With WeatherBug's Android application, users can customize weather maps for multiple locations. For example, consumers can find the forecast for home or school, keep up with travel conditions for a loved one, and check-in on the weather at a favorite vacation spot -- all from one customized screen. They can get detailed radar, live weather conditions, forecasts and the latest local and national weather outlook videos from WeatherBug meteorologists. Consumers can also view snapshots and time-lapse animation from more than 2,000 WeatherBug cameras.

"No other provider can match the pinpoint accuracy of our weather information," said Chris Brozenick, vice president and general manager of mobile at WeatherBug. "Now, with our new application for the Android phone, we can combine the live, local nature of our weather information with easy-to-use interactive maps, and harness our network technology to enable proactive severe weather alerts that are sent out automatically. Consumers can have the added assurance of knowing they are protected from severe weather, such as thunderstorms, tornadoes or flash floods, whenever it is nearby."

By integrating Google Map's interactive functionality, WeatherBug's Android application is fully customizable, enabling consumers to drill down to the street level by simply touching any area on the map for two seconds. Consumers can also layer temperature, radar and more on the same map.

The WeatherBug application is fully optimized to reduce battery use and offers an easy-to-use interface. For instance, users can readily check on weather conditions and set-up new locations by pulling the location information from their contact list. If they choose to add a location from the contact list, WeatherBug will simply use the address to look for a local WeatherBug weather station. Users can also effortlessly share the current weather information, forecast, alerts and photographs with friends and family.

Feedback on the WeatherBug Android application can be sent to http://forums.weatherbug.com/viewforum.php?f=48. To see a video demonstration of the features included in WeatherBug's new Android application for the G1 please visit http://www.youtube.com/watch?v=odW3sJMW7ck.

For more information on the Android application, advertising sales opportunities or any of WeatherBug's consumer mobile services please visit www.weatherbug.com/mobile.

About WeatherBug

WeatherBug (http://weatherbug.com and http://weatherbugprofessional.com) is a trusted source of dynamic weather information enabling people worldwide to make more informed weather-related decisions. Millions of consumers and professional organizations, including the National Weather Service, rely on WeatherBug to make more informed personal and mission critical decisions which safeguard lives, impact communities and improve business operations. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com)

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