The Weather Network

The Weather Network

September 21, 2010 10:00 ET

WeatherEye 4.0 Reinvented With "Big" Opportunities for Advertisers

OAKVILLE, ONTARIO--(Marketwire - Sept. 21, 2010) - On September 28th, The Weather Network is launching a reinvented WeatherEye 4.0 with a Big Box ad and much more weather content. WeatherEye keeps users connected to the latest weather information in the cities of their choice while they are at their computer. The reinvention of this popular weather application includes increased functionality for the user and even greater advertising opportunities. 

Even Greater Opportunities to Reach Your Target Audience

To reach the millions of English and French speaking Canadians using WeatherEye each month with your message, the redesigned application now incorporates a standard Big Box ad - the most effective online ad unit. There is also a skin wrap that can takeover the WeatherEye with an advertisers' brand message.

Advertisers will continue to be able to reach specific users, from city and provincial targeting to age, gender and IP targeting - many options are available. The new application also features our effective Weather Trigger feature that allows for associating the weather forecast with specific product offerings – for example posting snow tire ads during a period when the forecast calls for flurries or a snow storm. 

"WeatherEye 4.0 will provide users with both the weather information they have always relied on, as well as the newly incorporated in-depth weather information that they have been asking for," said Carrie Lysenko, Director of Online Applications with The Weather Network. "We also asked existing WeatherEye advertisers for input and feedback on improvements to the original desktop application – many of these ideas were incorporated in WeatherEye 4.0. And with the new additional content, we expect longer time spent online and more exposure and engagement with the advertisements from our users."

Facts about WeatherEye

Since the launch of the original WeatherEye in 2004, the number of Canadians using it has increased to 1.9 million*. On average it generates over 40 million page views per month. The WeatherEye application is ranked in the top ten computer applications and often ranks higher than major Canadian websites for reach, according to comScore Media Metrix.

WeatherEye 4.0 now offers these new services:

  • Satellite and radar maps
  • 14 day weather trend
  • Local hourly forecasts
  • Weather News and Top Stories
  • Your Weather photo gallery of user submitted images
  • Video gallery of regional forecasts, active weather, and long range forecast

Popular features that remain are the local temperature, which is always visible and updated in the users' system tray, short-term and long term forecasts as well as active weather coverage. This new content allows for a significant increase in advertising opportunities and new ways to showcase brands. 

To learn more about WeatherEye and MétéoÉclair 4.0 contact your sales rep or visit www.theweathernetwork.com/weathereye

*comScore – 12 month average – July 2009 to August 2010

About The Weather Network and MétéoMédia

The Weather Network and its French counterpart, MétéoMédia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, online, mobile and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada's leading web services. All mobile carriers now distribute The Weather Network and MétéoMédia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MétéoMédia. The growth of The Weather Network and MétéoMédia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependent on weather.

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