Web 2.0 Expo Gets Awareness

WALTHAM, MA--(Marketwire - April 16, 2008) - Awareness, Inc. today announced that the company will be presenting and exhibiting at the Web 2.0 Expo in San Francisco from April 22-25.

Dave Carter, CTO at Awareness, will present "How to Bring Web 2.0 to Your Enterprise" on April 23rd at 9:40 a.m. In his presentation, Carter will explore what companies need to consider when bringing Web 2.0 technology and social media thinking into the enterprise. He will also review how to deploy tools such as blogs, wikis and discussions that can encourage user-generated content and help improve the way people collaborate and communicate internally within the enterprise.

As a leading provider of enterprise social media solutions, Awareness has helped customers such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners and achieve real business value.

Web 2.0 Expo is a global annual gathering of technical, design, marketing and business professionals who are building the next generation Web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit http://www.awarenessnetworks.com/.

Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388