SOURCE: Clearswift

Clearswift

July 14, 2010 10:40 ET

Web 2.0 & Social Technologies Are Critical to Success for Today's Progressive Businesses

More Than Half of Companies Believe Shutting Down Social Media Access Is Detrimental

LONDON--(Marketwire - July 14, 2010) -  Clearswift, the software security company, has unveiled new research outlining the increasing relevance of Web 2.0 to progressive companies. The global report shows how the use of Web 2.0 is critical for businesses to succeed in today's competitive markets -- with 52 percent of companies saying that web collaboration tools, such as Salesforce.com or Facebook are 'critical' for the future success of the company.

The research examined to what extent and how businesses are using Web 2.0 technologies across their organizations and with external audiences. Interestingly, external audiences are an important driving force when it comes to the adoption of tools such as LinkedIn, Salesforce and Sharepoint, with 92 percent of respondents stating that the need to be 'seen as a company taking action and adapting to new situations' was essential.

Web 2.0 tools are not just essential from a corporate reputation point of view, they are also influencing how modern businesses operate:

  • Driving sales and awareness: More than 90 percent of companies believe that Web 2.0 technologies are useful in terms of increasing brand awareness; and 89 percent believe that Web 2.0 are essential to generate new business and supporting customer service.
  • Recruitment: In many businesses, an awareness and active use of Web 2.0 tools is becoming a key factor at recruitment stage -- with more than 8 out of 10 companies now discussing social media usage during selection interviews. Additionally, more than a third of organizations would look for knowledge and understanding of how these tools can be used for business benefit.
  • Employee productivity: With employees living their work and personal lives very much online, more than half of the managers surveyed realized that shutting down access to social media sites would be detrimental to employee motivation and productivity.

Despite all of this, there is still an element of uncertainty when it comes to social media -- with 61 percent of employers naming security as their greatest concern. More than a third of businesses have turned down business opportunities due to information security concerns, and 64 percent of companies agree that a new approach to security is needed in this era of web collaboration.

Richard Turner, Clearswift's Chief Executive, commented: "Business take-up of Web 2.0 and collaboration technologies is on an upward curve. Progressive companies are taking advantage of these tools to allow innovation to thrive and to set themselves apart from the competition.

"We're seeing that where companies view security in a positive rather than fear-driven light, their employees have a greater grasp of its importance and the potential risks. This leads to greater responsibility from staff, and in turn, a more successful impact in the Web 2.0 world."

To view the full report, please visit http://www.clearswift.com/promotions/worklifeweb.

About Clearswift
Clearswift's content-aware, policy based solutions enable over 17,000 organisations to manage and maintain no-compromise data, e-mail and web security across all gateways and in all directions.

About the Clearswift 'Web 2.0 in the Workplace' 2010 report
Survey conducted in Jan/Feb 2010. Sample: 1,629 managers/employees in UK, USA, Germany and Australia.

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