SOURCE: Newfangled Web Factory

March 01, 2007 10:44 ET

Web 2.0 Technology Disrupts Traditional Advertising

CHAPEL HILL, NC -- (MARKET WIRE) -- March 1, 2007 -- The February 07 issue of Newfangled Web Factory's Web Smart Newsletter titled Advertising 2.0, delves into the ways in which new web technologies are disrupting the traditional adverting process. Picking up on the "Long Tail" concept made popular by Chris Anderson's book (www.thelongtail.com) Advertising 2.0 demonstrates how the rapid expansion of content coupled with the global accessibility of information is eating away at the margins of the traditional advertising agency's media placement revenue model.

But this newsletter is not a doom and gloom forecast for advertising agencies. Author, Eric Holter, explores how the disruption of technology also opens up opportunities. The warning to the small to mid-size advertising agency is that unless ad firms keep pace with these shifts, the opportunities will go to new specialized marketing firms.

Advertising 2.0 provides a practical list of suggested first steps list for agency marketers to begin to adopt Web 2.0 methods and tools. These include beginning blogging and adopting the use of RSS feeds.

The subject of how Web 2.0 is affecting the advertising world will be continued in future Web Smart newsletters. A free sign up for the email newsletter is available on the Newfangled Website (www.newfangled.com). Archives of past Web Smart newsletters are also available on the site.

About Newfangled Web Factory - Newfangled has been in the website development business since 1995 specializing in partnering with small to mid-size advertising agencies and design firms.

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