SOURCE: Bureau of Internet Accessibility

Bureau of Internet Accessibility

November 27, 2017 12:17 ET

Web Accessibility Increases Cyber Monday Sales

PROVIDENCE, RI--(Marketwired - November 27, 2017) - Full compliance with WCAG 2.0 web accessibility guidelines is both a practical and legal necessity for retailers. Cyber Monday is the perfect opportunity for retailers to boost sales and avoid costly lawsuits.

The Bureau of Internet Accessibility (BoIA) suggests some simple website changes to dramatically improve its level of accessibility. These changes can be a good starting point for any company's journey toward full accessibility compliance. If an online retailer adjusts their website headings, navigation, and use of alt text to match the WCAG 2.0 guidelines, they will be a step ahead of their competition in two ways: (1.) They will open their market to the 7+ million people in the US with visual impairments and (2.) They will be able to start their defense against impending legal action from users who cannot access their services.

For more information on this topic and web accessibility in general, click here: https://www.boia.org/blog/how-website-accessibility-increases-your-cyber-monday-sales

About the Bureau of Internet Accessibility:

Mobile and Web accessibility compliance is a requirement, but trying to understand the WCAG 2.0 Guidelines and how they relate to ADA, ACAA, OCR, AODA, Section 508 and other compliance requirements, can be confusing.

The Bureau of Internet Accessibility (BoIA) has been helping eliminate the accessibility digital divide since 2001. The organization's reports, tools, and services have assisted businesses in improving, maintaining, and proving the accessibility of their websites. With services that include self-help tools, audits, training, remediation and implementation support, BoIA has the experience and expertise to ensure that accessibility efforts are worthwhile and successful.

For more information, visit www.BoIA.org.

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