SOURCE: Web Ad.vantage, Inc.

Web Ad.vantage, Inc.

April 19, 2013 07:04 ET

Web Ad.vantage Celebrates 15 Years of Digital Marketing Excellence

HAVRE DE GRACE, MD--(Marketwired - Apr 19, 2013) - Web Ad.vantage, an award-winning digital strategy and marketing company, today announced its anniversary celebrating 15 years of success in the online marketing industry.

Founded in 1998 by Hollis Thomases, Web Ad.vantage provides ROI-focused strategies, audits and tactical services to companies looking to generate more traffic, leads and sales through digital channels such as search engines, mobile, social media, content marketing, email and display advertising. More recently, Web Ad.vantage has carved out a niche providing independent, in-depth digital marketing audits and assessments that have helped clients uncover costly mistakes due to gross misspending, negligence, or a simple lack of knowledge. Some of the findings Web Ad.vantage's audits have uncovered include:

  • $750,000 being wasted on Google AdWords because nearly 100% of the sales came from organic (free) search referrals
  • Website visitors to the second most popular page bounced off before the page finished loading, due to a problem with the content management system
  • 90 percent of an email marketing campaign's recipients couldn't view the emails because they weren't formatted for mobile devices
  • Over two months, 50,000 visitors and almost 900 leads went unreported because the analytics code had been accidentally removed from key web pages

 "Our industry is marked by constant change, and as a result, flooded with disreputable companies who take advantage of companies' ignorance," explained Thomases. "Our clients trust us because we've been doing this long enough to immediately recognize issues that may be affecting the performance of their marketing campaigns and we help them find a resolution. We're looking out for them."

In addition to founding Web Ad.vantage, Thomases writes the "Digital Entrepreneur" weekly column for Inc.com, has authored the book "Twitter Marketing: An Hour a Day," published by Wiley & Sons, and is a frequent speaker. Her extensive knowledge, experience and passion for what she does foster trust and confidence among Web Ad.vantage's clients and devoted staff. As one of the oldest companies in Maryland providing digital marketing services, Web Ad.vantage has remained ahead of the technology curve through adaptation and forward-thinking, while at the same time keeping staff and clients educated about the latest digital tactics, tools and strategies. Web Ad.vantage's diverse portfolio includes brands such as Endo Pharmaceuticals, SANYO Biomedical, UNICEF Canada, DAP Products, and Visit Baltimore. More detail about Web Ad.vantage's digital marketing services is available online at http://www.webadvantage.net/digital-marketing-services or call 410-942-0488.