SOURCE: Web Analytics Association

Web Analytics Association

May 13, 2010 09:00 ET

Web Analytics Association Announces 2010 - 2011 Officers and Board of Directors

WAKEFIELD, MA--(Marketwire - May 13, 2010) -  The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, today announced its 2010 - 2011 Board of Directors and the five officers selected to represent and drive the evolution of the organization.

The newly appointed officers for the 2010-2011 are:

  • Chairman of the Board - Jim Sterne, founder, Target Marketing and eMetrics Marketing Optimization Summit
  • President - Peter Sanborn, group manager, web analytics, Microsoft Corporation
  • Vice President - Matthew Langie, senior director, product marketing (web analytics), Omniture
  • Secretary - Vicky Brock, CEO, Highland Business Research
  • Treasurer - Stéphane Hamel, web analytics advocate, Immeria Consulting Services

"This board and executive team looks forward to the challenges and opportunities presented by the rapidly expanding web analytics industry," said Peter Sanborn, president of the WAA. "Social media, mobile, cloud computing and video all present new forms of digital marketing that require new strategies for measurement and analytics. The WAA will lead the way."

The Full 2010-11 WAA Board:
With a record number of WAA members voting in the recent election, the following members of the WAA Board of Directors were recently re-elected to a two-year term:

  • Vicky Brock, CEO, Highland Business Research
  • June Dershewitz, vice president of analytics, Semphonic
  • Dennis Mortensen, director of data insights, Yahoo! 
  • Jim Sterne, president, Target Marketing

Newly elected to the board for a two-year term is:

  • John Lovett, senior partner, Web Analytics Demystified

The returning members of the 2010-11 board who are serving the second year of their two-year term are:

  • Anil Batra, vice president of search and analytics, POP
  • Stéphane Hamel, web analytics advocate, Immeria Consulting Services
  • Matthew Langie, senior director, product marketing (web analytics), Omniture
  • Peter Sanborn, group manager, web analytics, Microsoft Corporation
  • Rachel Scotto, executive director, Sony Pictures Entertainment
  • Ed Wu, senior analyst, Global Consumer Online, Dell
  • Alex Yoder, CEO, WebTrends

The board, comprised of individuals from across the US, Canada and Europe, reflects the wide range of industry experience and expertise that make up the growing marketing analytics profession.

About The Web Analytics Association
Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, certification, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the WAA, or to become a member, visit the WAA web site at

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the Web Analytics Association
    (919) 833-9975 x10
    Email Contact